Nowadays, companies that would like to expand to the Taiwanese business market need to collaborate with marketing professionals that don’t only understand the needs of locals, but can also use all of their knowledge to help brands gain the exposure that they require. A serious mistake that you could make would be to believe in all the myths that you hear about Taiwan marketing.
The First 5 Taiwan Marketing Myths
Here are a few myths that Marketing-Taiwan will debunk so that you can use the information presented here to make better decisions for your business in Taiwan.
All Taiwanese people speak English, which means that you don’t need to worry about producing content which has something to do with their culture.
The truth is that even though most Taiwanese individuals are accustomed to the English language, this does not mean that brands can win them over by using English-based promotional materials. It is a well-known fact that even global brands have tried using English slogans or tried translating them into different languages and have failed. If you would like to try using a multilingual approach, you should know that combining English words with common local expressions and Taiwan Traditional Chinese phrases will attract more consumers than opting for English only content. Another smart idea would be to rely solely on Taiwanese expressions that will appeal to locals.
The Taiwanese traditional media channels are dying, which means that you should not include any traditional strategies into your marketing plan.
This is yet another myth that we feel the urge to debunk due to the fact that local Taiwanese newspapers and TV stations are still extremely popular among Taiwanese individuals. Even though the online world is more populated than it was a few years back, traditional media channels are still going strong. As a matter fact, notorious prints such as Liberty Media and even Next Magazine are actually pushing Taiwanese consumers towards digital portals. So, if you are currently trying to work on a marketing plan for your Taiwan business, you should not overlook the reach of traditional marketing channels. You might want to combine traditional tools with a personalized digital/inbound marketing plan for better results.
Taiwan is not among top business potential powers in Asia, which means that it would be better to expand your business on other markets such as China.
In fact, Taiwan is the 5th economy in Asia and ranks 15th on the global economy chart. Moreover, you should be aware of the fact that Taiwan is considered one of the freest media countries in Asia, which means that you will be able to use a wide range of marketing tools to build, nourish and promote your brand at a national level; not to mention the fact that Taiwan has a 79% rate of Internet usage and 91% Facebook penetration. If you think about it, Taiwan is able to welcome investors that can sell their products and services to more than 23 million individuals.
It is not worth investing your resources in creating a Taiwanese brand or promoting a brand based culture. Focusing on sales will offer you the expected ROI results.
One of the most important facts that you need to understand about the Taiwan business market is that it has started to mature. This means that nowadays, businesses prefer to move their manufacturing plants off-shore and launch more modern companies that focus on fields such as technology. Interesting enough, the same business investors have started to understand just how much value a properly built brand can have. Consumer behaviour has changed, which means that you need to invest in a smart, strategic marketing plan which has a long reach over time and that focuses on understanding the needs of prospective customers so that they can be turned into actual paying customers.
Creating quality content for online Taiwanese users is enough to make your business successful.
The truth is that this is actually one of the biggest traps that you could fall into. First of all, you should make sure that you focus on content marketing, which means that you create the required quality content and then use the best Taiwan marketing tools to reach your Taiwan target audience. Even though it sounds pretty simple, you should know that you need a continuous inbound marketing plan which depends on a series of factors and actions that must be adjusted to your business’s needs. Quality content is only a part of the plan that will bring leads and traffic to your Taiwan website.
This the first part of our Taiwan Marketing Myths list that should help you see the Taiwan business market from a completely new point of view. It is pretty obvious that Taiwanese businesses understand the need for efficient marketing plans that will attract – convert – close – delight Taiwanese consumers. Marketing-Taiwan will offer your business the support it requires to become successful in this opportunity filled environment.
Read More: 10 Taiwan Marketing Myths (Part 2)