10 Taiwan Marketing Myths (Part 2)

After reading Part 1, now you know that Taiwan is not a completely industrialized country and that you can have your marketing plan focus on brand oriented strategies. Here are five more myths that will help you better understand Taiwan and its business environment as well as allow you to improve your decision making process.

Next 5 Taiwan Marketing Myths

  1. If you have many Facebook likes, this means that your sales numbers are surely going to go up.

In the Taiwanese online environment, the situation is more different than in other countries. That is because of the fact that Taiwanese users don’t really discriminate when it comes to content and they are inclined to press the like button without too much trouble. Even though Facebook is the most popular social network, you should know that actually reaching your target audience will require you to include this goal into your overall inbound marketing plan. Keep in mind the fact that publishing quality content at just the right time will help you get better results on social media.

 

  1. Taiwan is not big on environmental awareness, so don’t bother trying to create a better reputation for your business by promoting environmentally friendly products and services.

In fact, Taiwan has created a reputation for itself, at least when it comes to Asian regions and you should know that it is one of the most environmentally aware countries here. Of course, as in any other parts of the world, there are certain system glitches that need to be worked out. Nevertheless, you should still consider talking to your marketing team about including environmentally friendly promotional materials that will align your goals with the somewhat newly gained values of Taiwanese individuals. This is a niche that can truly be explored by businesses that want to make a name for themselves on the Taiwan market.

 

 

  1. If you want to make it on the Taiwan business market, you need to pay for the services of a translator.

This is only partly true, due to the fact that you have the option of working with a team of inbound marketing professionals which are also English speakers. So, when talking about launching or expanding your business on the Taiwan market, you don’t need to spend your budget on a translator. Instead, you should be looking for an experienced team of marketing specialists that don’t only know all there is to know about Taiwanese consumers, but will also be able to communicate with you in an efficient manner. Success is only a step away when you want to penetrate the Taiwan business market!

 

 

  1. Content marketing is a rather new concept in the Taiwanese business environment.

This is completely untrue. Content marketing is one of the first topics that Taiwanese marketing professionals will talk about. This is actually a concept that has started being used in business related conversations for a few years now, since Taiwanese consumers have started changing their behaviour. Due to globalization and high internet use, Taiwanese individuals need to be attracted by a particular brand. They don’t just buy whatever they see or hear about. You have to find a way to reel them in and an inbound marketing plan can help you do just that. In fact, content marketing is one of the most important parts of successful marketing plans.

 

 

  1. Businesses that want to succeed on the Taiwan business market don’t need a local marketing team.

There are countless reasons why this is not true, one of them being the fact that Taiwan based marketing professionals understand the local culture, the needs of your target audience and the behaviour of Taiwanese consumers. They know what works, what doesn’t and how to put your marketing budget to good use. When you invest in marketing services provided by Taiwanese marketing experts, your business benefits from a personalized approach that will allow you to reach your target audience, attract them, turn them into paying customers and then into loyal promoters of your brand.
Marketing-Taiwan will offer you the chance to run a successful business on the Taiwan market. These English speaking professionals are able to understand your requirements and align your business goals with the needs of Taiwanese consumers. Tell us more about your organization and we will come up with prolific business solutions which will support your company in the Taiwan business environment!

Read More: 10 Taiwan Marketing Myths (Part 1)

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