Most certainly, you have heard about SEO or Search Engine Optimization before. It is the kind of process that should get all of your attention, because without it, your Taiwan website will not benefit from the online recognition it deserves.
Why is SEO so important for your Taiwan business?
Well, the situation is not that complicated if you only want to promote your business through traditional marketing channels. However, when it comes to the online environment, you need SEO strategies. Otherwise, your Taiwan website will not be on that search results page. This translates into low performance, low traffic, low sales numbers.
Taiwan web surfers look for products, services and information online by using their favourite search engine and typing out keywords or full questions that have something to do with the topic that they are interested in. If your website is not indexed by the search engine, then you don’t stand a chance against your competitors.
What should your SEO plan focus on?
The first and utmost important fact that you need to keep in mind when developing your SEO plan is that your Taiwan website needs to appeal to search engines and then to Taiwan internet users. This means that you have to learn what search engines look for in the websites that they index and how you can make your Taiwan site more attractive for visitors.
Most probably, after a bit of research, you will realize that search engines want to delight Taiwan internet users with the best search results possible. You are at the point where the success of your Taiwan business/website is in your hands. SEO is what will get you on the right path towards success.
Here is what your SEO plan should focus on:
It would be recommended that you optimize your Taiwan website so that it can be picked up by search engines and placed on the first page of the search results page. To do that, you have to make sure that your Taiwan website focuses on a main topic that is posted on all pages.
Let’s say that you are the owner of a shop that sells and rents karaoke equipment. Even though you can have more than one topic on your website, your main one should be regarding your karaoke equipment. This means that all the keywords that you choose should revolve around it. A little bit of keyword research will help you in this matter.
After you have managed to choose the karaoke keywords that are relevant for your business, you should include them everywhere you can – page titles, page content, product descriptions, tagline and so on. You should know that it is not enough to optimize just a few pages of our Taiwan website. Do this with your entire website and cross-link the pages.
The most important pages of your Taiwan website should have a link on the homepage. This way, visitors will find what they are looking for and can be easily guided towards what’s important. For your karaoke website, your homepage should include a link to special offers, to karaoke FAQ, to the “about us” section and so on.
At this point, you should make sure that you change the structure of your permalinks and swap numbers with keywords such as the ones mentioned above. Search engines will appreciate this SEO strategy and so will Taiwan visitors. So, instead of http://karaoke.com/?p=123, you should have something like http://karaoke.com/karaoke-rental-special-offers/.
Even the images that you post on your Taiwan website should reflect the core of your business. So, instead of a photo that has the title “d5436.jpg”, you should opt for “karaoke-system.jpg”. Before you do anything else, make sure that you understand just how essential the content posted on your website is.
Focus on quality descriptions, texts and articles that are not only well-written, but also extremely appealing. Grammar, style and word use should make visitors believe that the content is written by a human and not a robot. Remember to update the content on a regular basis and focus on quality rather than quantity.
Once your website is in a fantastic condition, SEO wise, you should consider linking it to other relevant sites. Of course, this does not mean that you should fill your pages with all sorts of links. A few useful ones are enough. For instance, for your karaoke website, you can add a link to a website that focuses on the upcoming karaoke events in your town.
Even though it sounds a bit too complicated, the good news is that you don’t have to go through this whole process alone. Marketing-Taiwan will be by your side, helping you come up with a SEO plan and apply it to your website. Along with content development and other essential inbound marketing tools, our team will guide your Taiwan business towards reaching its goals!