7 Interesting Facts about Digital Marketing in Taiwan (Part 1)

When you expand your business to the Taiwan market, you want to make sure that every single resource you choose to invest will take you on the right path to success. Even though this is your ultimate goal, many business managers prefer opting for the cheapest digital marketing services, not knowing that this decision will set them up for disappointment.

Before you make any final plans regarding your business strategy, it would be best to know your facts about digital marketing and the services that could help you take your business to the next level on the Taiwan business market.

First 3 Interesting Facts

Here are some interesting facts about digital marketing in Taiwan that will surely offer you more insight regarding what is happening in the online Taiwan environment.

 

  1. Digital marketing in Taiwan uses different strategies than other Asian countries to reach the target audience of each business.

If you are wondering why that is, you should know that Taiwan is actually considered to be the freest media country in Asia, which means that its population has access to information from all over the world and that Taiwanese individuals don’t have to worry about censorship. When there are strict rules regarding the content that is published, individuals don’t really have the chance to think for themselves and create their own opinion. The good news is that this is not the case when it comes to Taiwanese people. Of course, this also means that you need to include quality, creative and fresh content into your overall marketing strategy. This is the way in which you will attract people and get them interested in what your brand is all about.

 

  1. Many companies that want to penetrate the Taiwanese business market have started looking into inbound marketing strategies so that their efforts will bring better results.

An inbound marketing plan will use various tools that suit the needs of your business and that will allow you to get more people interested in your website. After you manage to do that, the content posted there will allow you to convert these visitors into leads. Leads will become paying customers and then promoters, if they are satisfied with the level of service that your brand offers. Choosing to post duplicate content on your website and use the same promotional material over and over again will get you nowhere – so, if you have opted for this strategy, you should stop wondering why it is not working.

 

  1. Cheap digital marketing services will keep your Taiwan business’s evolution on standby or even worse.

There is nothing wrong with looking for the support that you require and make sure that you get good value for money. However, opting for cheap digital marketing services might turn into a disaster, especially when it comes to the Taiwanese business market. Low quality service providers will promise you the moon and will offer you just that – empty promises. However, a team of actual digital marketing professionals will help you set realistic goals, build a proper marketing plan and tell you just what sort of results to expect from all of your efforts together – all that will be presented in a realistic time frame.

Marketing-Taiwan can tell you everything you need to know about inbound marketing and will select the best tools to adjust the best inbound marketing plan to the requirements of your business. You will start seeing progress as soon as you start working with theMarketing-Taiwan team, but you will need to be patient for a little while, until all the strategies that we put in place start providing measurable results. Believe us, you will not be disappointed!

Read more: 7 Interesting Facts about Digital Marketing in Taiwan (Part 2)

AB Testing plan of your Taiwan online features

A/B Testing is an online business tool, also known as split testing, which basically allows you to test the performance of two different features that can be found on your Taiwan website. This means that you have two versions of your website that you show to visitors. Half of your traffic is redirected to the original page, while the other half is redirected to a temporary one that presents an added or modified feature.

Why A/B Testing?

With A/B Testing, you can forget about dealing with the guessing game. You will no longer ask yourself if the design of your Taiwan website is appealing, if a certain feature is convincing visitors to spend more time on your site or if it is driving them away. When you opt for this online business tool, you can measure the performance of each version of your website by taking a look at the conversion rate (- the rate at which visitors change their status from just visitors to something else).

An essential fact that you should know about websites is that each of them exists for a particular reason – usually, they want to convert visitors into customers. Let’s say that you would like to add a button to your landing page and do not know if this is a good decision or not. In this situation, you can opt for A/B Testing and see the conversion rate associated with both the original landing page and the temporary, modified one.

If the new page has a better conversion rate, you know for sure that the changes you want to make are going to offer you the results that you are expecting. With A/B Testing, you can test out new features such as UI, fresh content, the position of a particular button, the size of a title, links, images and so on. The most important fact that you should know about this tool is that it can help you optimize your Taiwan website.

Even the smallest changes will bring you more customers! Nevertheless, make sure that when you want to test out a set of features, you don’t completely change the user experience. Users that return to your website will not be particularly pleased about the fact that they need to adjust to a new version of your Taiwan website. It’s best that before you make any decisions in this particular matter, you ask for the opinion of an online marketing professional.

 

A/B Testing will offer you measurable results that can be used to help your Taiwan business reach its goals.

3 Signs You Should Invest In building a Taiwanese Website

The fundamental of internet branding is to have a website. Digital marketing in Taiwan has no difference. If you’re selling online services or products and want to market it to Taiwan audience, having a Taiwanese website or Taiwanese translation version is an obvious move. But even if you don’t sell anything directly online, the Taiwanese website can help you build brand awareness of your business and the services that you offer.

Reasons for building Taiwanese website

  1. Taiwanese don’t read English.

    You need a Taiwan Traditional Chinese website because majority of Taiwanese can’t read English easily; for those who claim to know English and perhaps score high in English exams, they feel tired to read a lot of English too. Major reason is Traditional Chinese is very different to English, people here feel lazy to see entire website in a foreign language. However, you can leave a few English words on the site, that looks fashion and high quality to us! That sends exotic massage and can boost your brand awareness locally.

  2. Local search engine such as Google.com.tw

    Local Search engine optimization (SEO) is very important because it lets your potential clients find you and land to your website. As a small business owner and marketer, you need to let Google Taiwan know where you are located and what you have to offer so you’re not only showing up on Google search engine results pages (SERPs) now, but you’re showing up in front of the eyes of a very relevant Taiwanese audience.

  3. 85% Internet Penetration in Taiwan

    According to Taiwan Network Information Center, Taiwan possesses 85% internet penetration for entire Taiwan population. Among people aged 18 – 30, the penetration rate is 100%! This is definitely the sign to invest a local Taiwan website.

Now it all makes sense right? Be accessible to Taiwan local, localize your website or build a new Taiwan website, SEO it for local search engine. When your Taiwan customers are online 24/7, they expect to be able to interact with your business whenever and wherever they are online. Think local before you think big!

10 Quick Taiwan SEO Tips

SEO Tips

It is a known fact that a successful inbound marketing plan encompasses content marketing, SEO, social media strategies and proper collaboration between the sales and marketing department. When talking about SEO in Taiwan, it would be recommended that you follow these 10 quick tips so that you can benefit from fantastic results.

  1. Hire a Taiwan based digital marketing team.

You are probably wondering what this has to do with your SEO strategy. Well, there is no better way to benefit from all the support that your Taiwan business requires. These marketing professional understand the Taiwanese consumer behaviour and know which of the existing SEO tools work in Taiwan and which don’t.

  1. Find your competitors and learn more about the SEO keywords that they use.

Most probably, you have a few competitors on the Taiwan market that have managed to lock their position on the market. If you want to do the same and even get one step ahead of them, you will need to have your marketing team analyze their SEO keywords and their results.

  1. Optimize your Taiwanese website.

All the content that you publish on your Taiwan website should include SEO keywords that will help you gain better visibility in the online world. Aside from creating quality content, you should know that the best SEO keywords will help search engines such as Google properly rank your site.

  1. Choose the best SEO keywords.

Even though this tip is something that everyone knows, you should be aware of the fact that not many individuals understand what it really means. It is pretty obvious that when you run an online Taiwan clothes store, you have to look for keywords that are related to your activity. However, you should try not to go for the simplest ones such as “shop” or “clothes”.

  1. Pick SEO keywords that are not used by everyone else.

It can be rather difficult to come across a combination of words that other business from your field have not used already. However, you can ask your Taiwan digital marketing team to help you in this matter. This way, you will benefit from better Google ranking.

  1. Look into SEO keywords that are related to Taiwanese expressions.

It does not really matter if you want to use a combination of English-Taiwanese keywords or solely Taiwanese keywords. It can be quite difficult to make the right decision in this case if you don’t benefit from the assistance of inbound marketing experts from Taiwan.

  1. Build your links around your SEO keywords.

Again, this is a fantastic tip that will surely get your website on the first page of Google’s search results list. The better you optimize your Taiwan website, the higher the level of visibility that you will benefit from.

  1. Use natural phrasing on your entire Taiwan website.

Natural phrasing has a lot to do with the density of your SEO keywords. Try not to overdo it because using the same keywords too many times on a page will make your content sound spammy. This will surely affect your Google ranking.

  1. Rely on Taiwan inbound marketing professionals that can offer you an ongoing SEO strategy.

Although it might sound like it’s a good idea to hire a SEO expert for a few hours and then move along to the next professional that can help you in this matter, you should think about the results that you will get. If you want to see positive results at all times, you will need to rely on a team of SEO professionals that will work for you on an ongoing basis.

  1. Invest in a fantastic website/page design.

The more organised your website is, the more popular it will become. As long as the pages on your Taiwan site have a clean design, the content is neatly organised and keyword density matches the requirements of the search engine’s algorithm, Google will rank them higher on the search results page.

 

At this point, you probably understand that when you want to benefit from a fantastic result-generating SEO strategy, you will need to rely on the help of an inbound marketing team. Marketing-Taiwan knows that SEO is only a part of your inbound marketing plan and will do everything possible to ensure that all aspects of this plan are properly taken care of. Expect to see your Taiwan business thrive!

3 Common Misconceptions About Taiwan Digital Marketing

Many business owners and marketers think Taiwan digital marketing can be a key growth strategy for their Taiwan market, and it can be convenient to just apply what works on global market (or your market) to Taiwan. But actually in Taiwan we have our own game. You need to plan your marketing strategy carefully before entering it.

3 misconceptions

1. Social Media: Twitter, Google+ and Weibo?

No, No, No, it’s Facebook, the major one! And there is a network protocol PTT.cc you can’t neglect! Very few people use Twitter, Google+, Weibo (that’s for China).

Facebook’s penetration rate in Taiwan is higher than in any other market in the world, Taiwan had a 75% Facebook penetration rate today. Around 13 million daily users in Taiwan, according to Facebook data. It is one of the most important website/app in Taiwanese daily life. Therefore, from the marketing’s point of view, Facebook is your marketing playground and you can find your potential users easily.

In addition to Facebook, you need to know a local platform – Taiwan’s BBS – a Telnet based social network that has been developed in 1969. PTT.cc is the largest BBS in Taiwan with 1.5 million registered users and about 40,000 posts are created everyday listed in different “Boards”. Topics include gossiping, e-shopping, joke, movie, food, game, make-up, boy/girl & romance issues, music, car, phone…you name it! If a marketer can successfully sneak in here and have people talk about the product or service, you have done half of your digital marketing effort. Way to go!

 

2. Messaging App: WhatsApp and WeChat

Noooooo! Taiwanese love Line!

Today Line hits 16 million users in Taiwan, that’s almost 70% of Taiwanese. In our opinion, Line’s cute stickers really help it acquire market share and differentiate itself with global competitors such as WhatsApp and Chinese app WeChat. These innovative and funny stickers are irresistible to Taiwanese culture; to us, a sticker represents more than a thousand words, it has emotion and personality, and it is convenient. The stickers and messages are used daily with friend or family, and with people from workplace.

Line has a product known as official accounts which companies can use to interact with Line users. This could be your digital marketing start point.

3. Taiwanese read Simplified Chinese too

Of course not!! You know Taiwan uses Traditional Chinese, don’t you?

Some people might think that Simplified Chinese is just another type of Chinese, should be simpler and easier to Taiwanese. Wrong, wrong, wrong. Don’t use any Simplified Chinese content to your Taiwan audience, if you do, your brand is dead, we mean it, dead. Taiwanese see Simplified Chinese as sort of incomplete stuff, we are proud of using Traditional Chinese; hence using Simplified Chinese would directly make the quality of your product or service look “incomplete and poor”, and you certainly don’t want that happen to your business and brand.

Now, based on the goals you’ve established for Taiwan digital marketing, you can then begin to work out and refine what tactics and platforms you will use. Good luck on Taiwan digital marketing!