Taiwanese Consumer Behaviour vs Taiwanese Businesses

The Taiwanese market is open to any entrepreneur that wants to launch a Taiwanese business and become successful. Nevertheless, before you jump head in, you should make sure that you understand the business realm in Taiwan – what Taiwanese individuals are all about and how businesses can cater to their specific needs.

Taiwanese consumers are smart consumers

Being the manager of a startup in Taiwan is not an easy job, especially if you want to use all of your resources efficiently.

Taiwanese individuals have started to become immune to ads, which means that businesses need to find new, original ways of attracting them. Obviously, globalizationis the main reason why Taiwanese consumers have risen their standards regarding the products and services that they consume. As a free country, Taiwan offers you the freedom to find the most ingenious ways of promoting your brand.

Internet penetration, which is now at 84% is yet another factor that influences the behaviour of Taiwanese people. The online world is where you will reach most of your target audience and where the name, products and services of your brand will have the chance to become viral. As an added bonus, 9 in 10 Taiwanese internet users own a smartphone and according to the Taiwan Network Information Center (TWNIC), in June 2015, 68.8% of them used them for online activities. The same research study says that computers are used by 56.3% Taiwanese internet surfers, while laptops by merely 22.4%. This data tells us that mobile apps and mobile websites should not be ignored while creating a business strategy.

Cultural idioms dictate how your brand is perceived in Taiwan

Taiwan is not equal to China. Using the same language and idioms that you use on the Chinese market is a strategy that will contribute to an early failure of your Taiwanese business. Language is one of the barriers that might lead to cultural misunderstandings as an English-only message will not reach your target audience. Younger generations will probably understand it, but a Taiwanese or Taiwanese-English approach would be more effective.

In the online environment, social media will allow you to get an immediate reaction to the message that you want to spread. Facebook has a 71% penetration rate in Taiwan, which means that your marketing plan needs to be adjusted accordingly. Instead of focusing your resources on other globally popular social networks, you should limit your content strategy to Facebook.

Brand identity and smart PR can pave your path to success

Taiwan comes from a manufacturing background, where business managers were obsessed with increasing sales numbers instead of creating a bond with their target audience. Nowadays, brand identity is what will get your Taiwanese business far. It will help you build trust and convince Taiwanese consumers that your products and services are their best choice.

Making sure that the general public has the best possible opinion about your brand is not easy to achieve, especially if you do not understand the Taiwanese consumers’ way of thinking. A Public Relations (PR) practitioner can act as a “window” through which your Taiwanese business delivers information. Consumers’ opinions need to be acknowledged, but they also need to be kept on a need-to-know basis.

Essential Facts About Taiwanese Online Consumers

Spending time online is one of the favourite activities of Taiwanese consumers that own some sort of computer or mobile device. While being connected to the internet, they are active on social media and enjoy visiting online shops.

1. Forget about ads and focus your efforts on user experience for better results

Due to the fact that the online world is filled with ads for various products, Taiwanese internet users have gotten to a point where they feel completely annoyed. If you want them to pay attention to your products/services, offer them quality content that can they use in their day to day life. This is how you get them to acknowledge and see your brand as a life-improving entity that is worth their time and money.

When you talk about Taiwan and social media, Facebook should be your main focus. If you are looking for an even more personalized approach, there is nothing stopping you from including the local BBS social network (ptt.cc) in your content strategy. Your social media strategy should value quality over quantity. A less promotional content/more educational content strategy will help your Taiwanese business go a long way.

If you are already thinking about cutting costs, the user interface of your website should not have to suffer. When Taiwanese internet users have to deal with badly organised websites that take forever to load, their immediate reaction is a negative one. They will go back to the search results page and follow a link to another similar website. Great user experience is essential if you want Taiwanese web surfers to stay on your website and visit it again in the future.

2. Taiwanese user experience and Feedback go hand in hand

Besides not enjoying ads, Taiwanese consumers are used to stating their opinion freely about any topic of interest, including the products and services of a particular business. As long as you constantly try to improve their experience with your brand, they will not state any negative facts about it. Moreover, they will turn to your Taiwanese business for support time and time again.

Taiwanese individuals are proud of being Taiwanese, not Chinese, which means that a general inbound marketing plan for the Asian market is a waste of resources. Their opinion will be influenced by your approach. As a Taiwanese startup manager, you can’t afford to disappoint your Taiwanese audience. If you do that, everyone will know about it and your brand might not be able to recover.

3. Taiwanese consumers enjoy the English language, but they are not good at it

You can use English-based promotional materials, but you should not make Taiwanese individuals struggle to understand the meaning of your message. English words or idioms can be used to catch the eye of your Taiwanese audience, but you should not overdo it. Go with a simple, concise, easy to understand message/text.

One of the facts that you might not know about Taiwan is that it is big on environment. You have the option of using this important detail to create a smart strategy that will make your Taiwanese business more likeable. Show your concern for the planet and gain the attention and respect of Taiwanese consumers.

Mistakes that Affect Your Taiwan Website Ranking

Taiwan SEO

Before you start making any SEO decisions regarding your Taiwan business and website, it would be recommended that you learn a few essential facts about this process. SEO or Search Engine Optimization requires a lot of practice, attention to detail and a fantastic work ethic. Instead of trying to improve your Taiwan website ranking through so called “fast” methods, you should do some research and learn from the best.

Rankings which are acquired over time are the ones that last the most and that will help your Taiwan business evolve!

You are probably asking yourself why you should care so much about what Google does. You want your website out there, so the search engine’s algorithm should pick up on it and index it so that it appears on the results page, right? In fact, this is the worst approach that you could opt for when you want your Taiwan business to succeed. If you want results, you need to work for them.

What mistakes are you bound to make in the Taiwan online environment?

  1. You believe that SEO rules remain the same. So, instead of doing some research regarding the current DOs and DON’ts associated with SEO practices in Taiwan, you just go ahead and optimize your website according to certain facts you used to know about this process.

What do you think will happen? Best case scenario, your website turns up on the 10th results page of the search engine. Worst case scenario, your website gets blacklisted, which means that your pages will not even be listed when someone looks for keywords associated with your Taiwan business.


  1. You try to trick the search engine’s algorithm into improving your Taiwan website ranking. A quick search will offer you a comprehensive list of “cheats” that will help you place your website on the 1st page of Google. Before you do anything in this matter, you should ask yourself if it is worth the trouble.

Even if you do somehow manage to get your Taiwan website on the 1st page, Google’s algorithm will catch on and delete it altogether. So, all of your efforts will be for nothing. NEVER waste your time with black hat SEO techniques which are not only aggressive, but also focus on a search engine instead of user experience.


  1. You don’t invest any of your time in social media and don’t even create social networking pages for your Taiwan business.  

Especially when talking about Taiwan social media, you should know that Facebook can offer you the chance to use some fantastic SEO strategies. Over 91% of Taiwan internet users have a Facebook profile and use it to look for information and communicate with others. Use this fact to improve your Taiwan website ranking!


  1. You write incredibly useful blog posts for Taiwan users, but do not promote them.

Keep in mind the fact that even if you follow all SEO rules regarding the content of your blog post, you will still need to promote it properly. You can forget about improving your Taiwan website ranking if you don’t build links around the main keyword(s) used on the page and if you don’t post said link on your Facebook page.


  1. You duplicate the content you publish. Instead of simply keeping a blog post on your blog, where it belongs, you copy it on your Taiwan website and on your Facebook page and everywhere else.

Google’s algorithm is designed to improve the experience of Taiwan internet users by offering them immediate access to websites that will truly help them with their search queries. If you duplicate your content, the search engine will immediately take action against your Taiwan website.


  1. You focus on publishing as much content as possible, so you write a sentence here, copy a paragraph there and in 30 seconds, you have your new article or blog post.

Most probably, you have heard somewhere that one of the best SEO practices involves publishing fresh content often. When talking about content that can truly improve your Taiwan website ranking, you have to combine quality writing with proper keyword density and add them to the mix. Yes, you need to publish content often, but you have to make sure that it’s informative and well written. If not, it will affect your ranking.


  1. You do everything possible to increase the traffic on your website, but don’t analyse the performance of your SEO strategies.

You are just happy that your Taiwan website gets a lot of traffic. If you don’t opt for conversion tracking for the keywords that you use, you will not know what works and what doesn’t. In the end, you will put in too much effort without even realizing it. By taking a look at the conversion rate of each keyword, you will be able to optimize your SEO plan.

Don’t believe that SEO practices are the same for every business and will work on internet users from all over the world. Especially when you want to extend your business to the Taiwan market, you should make sure that you leave the improvement of your search engine ranking in the hands of Marketing-Taiwan, a team of digital marketing professionals that will customise the best SEO strategies to your advantage. We will deliver measurable results that last in time!


7 Interesting Facts about Digital Marketing in Taiwan (Part 2)

After reading 7 Interesting Facts about Digital Marketing in Taiwan (Part 1), The second part of our in depth analysis of Digital Marketing in Taiwan will tell you more about the factors that will help you have a better understanding of how Taiwanese individuals perceive the online environment. While working with the best inbound marketing team, you will know exactly what questions to ask them regarding the marketing plan that will put your Taiwan business on the map.

Next 4 Interesting Facts

  1. When talking about Taiwan social media, you need to focus all of your efforts on Facebook.

It’s essential to understand that Taiwanese internet users have a different behaviour than users from other countries. If in other parts of the world a successful digital marketing campaign encompasses Facebook, Twitter and Instagram, in Taiwan, the situation is quite different. When you want to reach as many individuals as possible, you need to publish engaging content on Facebook. This is the social network that has a say in the way your business will evolve. Nevertheless, you should keep in mind the fact that even though your posts will get countless likes, you still need your marketing team to work on creating quality content. This will be an ongoing task.


  1. Around 88% of Taiwan internet users access the online world on their smartphones.

This is extremely useful to know, especially when your goal is to attract as many internet users and convince them to visit your Taiwan website. If your site is not mobile friendly, people will avoid visiting it, which translates into less traffic and even lower sales numbers. You should also consider having a specific app created so that smartphone users can install it on their phone and benefit from a more satisfying customer experience. Just think about how easy it would be for your customers to order the products that they wanted with a few taps on their phone. This is yet another topic that you should talk about with your digital marketing team. They will be able to guide your Taiwan business in the right direction.


  1. More than 90% of Taiwan internet users go online from the comfort of their home.

If you believe that the place from where people access your website does not really matter, you should think again. When you are at work and only have a few minutes to spare, you don’t have the patience or the time to visit all sorts of websites. However, when you are at home, you are actually in a free environment where you can be yourself and do whatever you desire without worrying that your activities will be monitored and interrupted. So, you should consider this good news and use this piece of information to create content that Taiwan online users will enjoy.


  1. Besides visiting social networks and communicating with others, Taiwanese individuals use the online environment to search for information.

That’s exactly why you should learn more about search engine rankings and their importance in the online Taiwan environment. As you may already know and have probably tried on your own, when you need a piece of information, you usually use your favourite search engine to look for it. You can either type a few important keywords or a complete sentence. From a business point of view, you want a link to your website to be on the first page of the search engine’s results list. This way, you know that most of the Taiwanese individuals that look for products, services or even content that is somewhat related to your business, will visit your website.

In a word, you could say that Taiwanese internet users use mostly their smartphones, when they are at home, to go on Facebook and look for information. You can base your entire digital marketing strategy on this simple sentence. As long as you rely on the expertise of our team at Marketing-Taiwan, you will be able to see for yourself just how useful it can be to opt for the services of marketing professionals that completely understand the behaviour of Taiwanese consumers.

Keywords, SEO and Your Taiwan Website

In this article, you will find the answer to the following questions:

  1. What is the first step towards finding the best keywords for search engine optimization?
  2. Where do I get my inspiration for strong keywords?
  3. Which of the existing tools are ideal for coming up with relevant keywords?

Taiwanese Love Searches!

One of the most important facts that you need to understand about your customers and even prospective customers is that they perform searches online at all times. When they want to find something, they use their favourite search engine and type words, questions and even complete phrases.

Relevant & Personal

To succeed at SEO (search engine optimization), you have to find out exactly which of these searches are most relevant for your business. Once you do that, you will be able to make sure that your ads show up on just the right list of search results. Picking the best keywords will help you achieve all that and much more.

If you really want to do what is best for your Taiwan website/business, you have to get personal. One of the smartest choices that you could make would be to rely on a team of digital marketing experts. Nevertheless, keep in mind the fact that you are the one that knows your business inside out.

Even if you decide to leave the marketing part of your business in the hands of experts such as the ones at Marketing-Taiwan, your input is extremely valuable. You need to get involved in the SEO process so that together with your Taiwan marketing team, you manage to reach all your business goals.

Real Example

Let’s say that you are the manager of a small catering business that want to receive Taiwanese orders online. To find the best keywords for your Taiwan website, you have to use all the facts that you already know about the three elements that affect your success – your business, your target audience and your competitors.

As a manager of a catering business, you should consider taking a look at your website, pay attention to the feedback of customers and the questions that they ask and check out the websites of your direct competitors.

To get more specific, you need to try out a highly successful method called “brainstorming” that will help you come up with 3-5 keywords. Even though you might be tempted to fall in the trap of picking only one, generic keyword such as “menu”, you should know that selecting a short phrase is a much better idea.

If you pick “menu” as a main keyword, your Taiwan business will be in the same boat as other similar businesses from restaurants, pubs and take-outs to clubs. You need keywords that will help single your business out. You should consider keyword phrases such as “home party catering”, “small function catering” and “home chef catering”.

It is pretty obvious that you should not write detailed phrases. Every single word you use for these keyword phrases is essential. That is why you should opt for “small function catering” instead of “catering for small function”.

Now that you have your main keywords, you should do some research that can help you extend the list. It would be a good idea to start with your Taiwan website and see if there are products, packages or offers that you would like to focus on. If you want to make your turkey dishes popular, you can add the keyword “turkey buffet catering” to the list.

At this point, you need to pay attention to your customers, to the searches that they make when they visit your site and to the information that they provide when they are asked about your Taiwan business and products. If you notice that they are constantly searching for small party catering options, you should add “mini party buffet” and even “mini party set” to your keywords.

Last, but not least, you should check out the websites of your competitors and get the inspiration for your keywords from their own SEO strategy. If one of your competitors is offering a deluxe catering service, you should think about a keyword phrase such as “deluxe feast package”.


For more keywords, you should look into Google Keyword Planner, Bing Keyword Research and Google Analytics. The planner tools will offer you the chance to come up with keywords that you have not thought about before. Choose the ones that are suitable for your Taiwan business.

On the other hand, the analytics tools will offer you access to a search report that will tell you which of your keywords are the most popular ones. This way, you can work with your Taiwan inbound marketing team to adjust your SEO strategy.

10 Taiwan Marketing Myths (Part 2)

After reading Part 1, now you know that Taiwan is not a completely industrialized country and that you can have your marketing plan focus on brand oriented strategies. Here are five more myths that will help you better understand Taiwan and its business environment as well as allow you to improve your decision making process.

Next 5 Taiwan Marketing Myths

  1. If you have many Facebook likes, this means that your sales numbers are surely going to go up.

In the Taiwanese online environment, the situation is more different than in other countries. That is because of the fact that Taiwanese users don’t really discriminate when it comes to content and they are inclined to press the like button without too much trouble. Even though Facebook is the most popular social network, you should know that actually reaching your target audience will require you to include this goal into your overall inbound marketing plan. Keep in mind the fact that publishing quality content at just the right time will help you get better results on social media.


  1. Taiwan is not big on environmental awareness, so don’t bother trying to create a better reputation for your business by promoting environmentally friendly products and services.

In fact, Taiwan has created a reputation for itself, at least when it comes to Asian regions and you should know that it is one of the most environmentally aware countries here. Of course, as in any other parts of the world, there are certain system glitches that need to be worked out. Nevertheless, you should still consider talking to your marketing team about including environmentally friendly promotional materials that will align your goals with the somewhat newly gained values of Taiwanese individuals. This is a niche that can truly be explored by businesses that want to make a name for themselves on the Taiwan market.



  1. If you want to make it on the Taiwan business market, you need to pay for the services of a translator.

This is only partly true, due to the fact that you have the option of working with a team of inbound marketing professionals which are also English speakers. So, when talking about launching or expanding your business on the Taiwan market, you don’t need to spend your budget on a translator. Instead, you should be looking for an experienced team of marketing specialists that don’t only know all there is to know about Taiwanese consumers, but will also be able to communicate with you in an efficient manner. Success is only a step away when you want to penetrate the Taiwan business market!



  1. Content marketing is a rather new concept in the Taiwanese business environment.

This is completely untrue. Content marketing is one of the first topics that Taiwanese marketing professionals will talk about. This is actually a concept that has started being used in business related conversations for a few years now, since Taiwanese consumers have started changing their behaviour. Due to globalization and high internet use, Taiwanese individuals need to be attracted by a particular brand. They don’t just buy whatever they see or hear about. You have to find a way to reel them in and an inbound marketing plan can help you do just that. In fact, content marketing is one of the most important parts of successful marketing plans.



  1. Businesses that want to succeed on the Taiwan business market don’t need a local marketing team.

There are countless reasons why this is not true, one of them being the fact that Taiwan based marketing professionals understand the local culture, the needs of your target audience and the behaviour of Taiwanese consumers. They know what works, what doesn’t and how to put your marketing budget to good use. When you invest in marketing services provided by Taiwanese marketing experts, your business benefits from a personalized approach that will allow you to reach your target audience, attract them, turn them into paying customers and then into loyal promoters of your brand.
Marketing-Taiwan will offer you the chance to run a successful business on the Taiwan market. These English speaking professionals are able to understand your requirements and align your business goals with the needs of Taiwanese consumers. Tell us more about your organization and we will come up with prolific business solutions which will support your company in the Taiwan business environment!

Read More: 10 Taiwan Marketing Myths (Part 1)

10 Taiwan Marketing Myths (Part 1)

Nowadays, companies that would like to expand to the Taiwanese business market need to collaborate with marketing professionals that don’t only understand the needs of locals, but can also use all of their knowledge to help brands gain the exposure that they require. A serious mistake that you could make would be to believe in all the myths that you hear about Taiwan marketing.

The First 5 Taiwan Marketing Myths

Here are a few myths that Marketing-Taiwan will debunk so that you can use the information presented here to make better decisions for your business in Taiwan.

  1. All Taiwanese people speak English, which means that you don’t need to worry about producing content which has something to do with their culture.

The truth is that even though most Taiwanese individuals are accustomed to the English language, this does not mean that brands can win them over by using English-based promotional materials. It is a well-known fact that even global brands have tried using English slogans or tried translating them into different languages and have failed.  If you would like to try using a multilingual approach, you should know that combining English words with common local expressions and Taiwan Traditional Chinese phrases will attract more consumers than opting for English only content. Another smart idea would be to rely solely on Taiwanese expressions that will appeal to locals.



  1. The Taiwanese traditional media channels are dying, which means that you should not include any traditional strategies into your marketing plan.

This is yet another myth that we feel the urge to debunk due to the fact that local Taiwanese newspapers and TV stations are still extremely popular among Taiwanese individuals. Even though the online world is more populated than it was a few years back, traditional media channels are still going strong. As a matter fact, notorious prints such as Liberty Media and even Next Magazine are actually pushing Taiwanese consumers towards digital portals. So, if you are currently trying to work on a marketing plan for your Taiwan business, you should not overlook the reach of traditional marketing channels. You might want to combine traditional tools with a personalized digital/inbound marketing plan for better results.



  1. Taiwan is not among top business potential powers in Asia, which means that it would be better to expand your business on other markets such as China.

In fact, Taiwan is the 5th economy in Asia and ranks 15th on the global economy chart. Moreover, you should be aware of the fact that Taiwan is considered one of the freest media countries in Asia, which means that you will be able to use a wide range of marketing tools to build, nourish and promote your brand at a national level; not to mention the fact that Taiwan has a 79% rate of Internet usage and 91% Facebook penetration. If you think about it, Taiwan is able to welcome investors that can sell their products and services to more than 23 million individuals.



  1. It is not worth investing your resources in creating a Taiwanese brand or promoting a brand based culture. Focusing on sales will offer you the expected ROI results.

One of the most important facts that you need to understand about the Taiwan business market is that it has started to mature. This means that nowadays, businesses prefer to move their manufacturing plants off-shore and launch more modern companies that focus on fields such as technology. Interesting enough, the same business investors have started to understand just how much value a properly built brand can have. Consumer behaviour has changed, which means that you need to invest in a smart, strategic marketing plan which has a long reach over time and that focuses on understanding the needs of prospective customers so that they can be turned into actual paying customers.



  1. Creating quality content for online Taiwanese users is enough to make your business successful.

The truth is that this is actually one of the biggest traps that you could fall into. First of all, you should make sure that you focus on content marketing, which means that you create the required quality content and then use the best Taiwan marketing tools to reach your Taiwan target audience. Even though it sounds pretty simple, you should know that you need a continuous inbound marketing plan which depends on a series of factors and actions that must be adjusted to your business’s needs. Quality content is only a part of the plan that will bring leads and traffic to your Taiwan website.



This the first part of our Taiwan Marketing Myths list that should help you see the Taiwan business market from a completely new point of view. It is pretty obvious that Taiwanese businesses understand the need for efficient marketing plans that will attract – convert – close – delight Taiwanese consumers. Marketing-Taiwan will offer your business the support it requires to become successful in this opportunity filled environment.

Read More: 10 Taiwan Marketing Myths (Part 2)

Cultural Issues and Your Taiwan Business

There are difference

Even though your business is thriving in different parts of the world, you should not take it for granted. What works in Europe will certainly not help you acquire the same results in Asia. Moreover, you should be aware of the fact that there are cultural differences between Asian countries as well. For example, even though Taiwan is strongly influenced by China, it still has its own identity.

Instead of trying to apply the same “recipe for success” that you have used for your business across the globe, you should do some extensive research that will allow you to adjust your approach to meet the demands and needs of Taiwanese individuals. Before elaborating any marketing strategies, make a note of the fact that cultural issues found in Taiwan will affect the way in which your business is perceived.

Another interesting fact that you should know about Taiwan is that it is considered one of the top five economical powers in Asia. Due to massive media liberalization, Taiwanese individuals have managed to make their voices heard. They state their opinions everywhere they can, especially on social media, about any topic of interest. From a business point of view, social media is one of the channels where you can interact with your Taiwanese target audience.

Facebook is the Social Media

In fact, in Taiwan, Facebook has the highest penetration rate among Taiwanese internet users. If you engage with your audience and publish quality content on a regular basis, you will be able to create a brand identity that your followers will identify with. Another reason why you should pay attention to social media is the fact that Taiwanese individuals are somewhat disappointed of the sensational and untrue news stories presented in traditional media.

So, they turn to social media to look for accurate information regarding topics of interest. You should also know that Taiwanese internet users value the freedom of stating their opinion and they do it, regardless if we are talking about politics, celebrities or even Taiwan businesses. They will tell you what they think of your business, fact that will surely help you improve the products and services that you offer them so that you can reach a higher level of satisfaction among customers.

Seeing that their opinion matters to your brand will only make Facebook followers turn into website visitors and then into customers. Using the feedback that they offer you on an ongoing basis will convince consumers to return and rely on your Taiwan business for providing them with the products and services that they require.

Language Issues

Language is yet another cultural issue that many businesses seem to have trouble with because they focus on promoting English-only messages. Despite the fact that most young Taiwanese individuals have a fantastic command of the English language, it would be recommended that you work on promotional materials that include Taiwanese expressions and even make use of an English-Taiwanese message combination.


A Taiwan based team of marketing professionals will know just how to translate your slogan and to adjust your content to the needs of your Taiwanese target audience. Marketing-Taiwan will develop an inbound marketing plan that is not only based on accurate data, but that will also help you overcome all cultural issues you may come across while trying to expand your business to the Taiwan market.

Top Factors that Influence Taiwanese Consumer Behaviour

Why Taiwan?

Taiwan is a country filled with opportunities, especially for entrepreneurs that want to expand their business to this rich market. Nonetheless, all decisions that are made towards this goal should be based on relevant information that can help you adjust your approach regarding Taiwanese consumers. The good news is that a recent study says 87% of Taiwanese consumers are more likely to shop online than go to regular stores.

You can access the online environment and use the tools available for your business to build and promote your brand through all the right channels. If you are looking for a minimal use of resources and gain maximum profit, a little bit of research regarding Taiwanese consumer behaviour and a well-thought inbound marketing plan will do the trick. Fortunately, Marketing-Taiwan understands the consumer behaviour of Taiwanese individuals and knows just how to elaborate your inbound marketing plan to reach all of your business goals.

Here are a few factors that you should check out before you decide on any marketing strategies for your Taiwan business:

1. Brand identity

What does this mean? Well, even though Taiwan is traditionally a country that based its economy on the manufacturing field, where marketing and the creation of brands were not priorities, the situation has changed. Nowadays, Taiwanese individuals want to identify themselves with the brand of a product. They want to believe that a particular product was specifically designed to match their needs. That’s why your brand should deliver this message.

2. Global trends

Interesting enough, globalization has offered Taiwanese consumers access to information, products and services that have helped them create their own sophisticated identity. So, if you already have a business and have been thinking about expanding it to the Taiwan business market, you may attract them with an approach that respects their cultural identity and that will allow them to follow modern trends from all over the world.

3. Educational information

Taiwanese consumers don’t like being bombarded with ads that don’t offer them any valuable information whatsoever. No matter how interesting your promotional materials are, you should focus on offering prospective customers useful information that can help them improve their life. By showing them that you care about their needs, Taiwanese individuals will become interested in the products and services that you have to offer.

4. User experience

Most businesses want to save as much money as possible, so some of them decide to cut costs when creating their website. However, your Taiwan website needs to offer Taiwanese users the opportunity to browse through pages and products with ease. You should also make sure that the ordering process requires only a few clicks. Keep the design of the site simple, yet attractive and don’t change it too often.

5. Brand engagement

It is not enough to build a brand that looks good on paper but that does not offer Taiwanese consumers the impression that their voices are heard. There a few easy ways in which you can engage with your target audience, especially with consumers that have something negative to say. Social media is one of the channels that can help you in this matter. Keep track of relevant conversations and respond to comments and messages.

6. Comfort

Besides the fact that there are product reviews available a simple click away, Taiwanese internet users have access to a larger variety of products and services that they can choose from. Make sure that your marketing team approaches your target audience through the channels that they use the most (Facebook, email and so on). It’s more comfortable for consumers this way because they don’t have to look for your products.

7. After purchase support/service

Obviously, you want to make sure that the website visitors that you have managed to turn into customers will become loyal to your brand. Well, you should know that it is not enough to offer them a quality product or your complete attention only until the transaction is completed. Taiwanese consumers need to know that they can count on your support even after they have invested in your products or services.

Taiwanese Consumer Behaviour


The moment you decide to take the first steps towards launching your business on the Taiwan market, you have to look for support. The best idea that you could have would be to look for a Taiwan based team of digital marketing experts that understand Taiwanese consumer behaviour and will help you not only set realistic business goals, but also reach them sooner rather than later. Marketing-Taiwan is here for your Taiwan business on an ongoing basis and will offer it the best conditions to evolve!


Why We Love Taiwan

Taiwan, Love

Taiwan is a small country that covers just more than 36,000 square kilometers but with 23 million people crammed onto an island, that leads Taiwan ranks among the 20 most densely populated places in the world.

Even though people think of cheap electronic when think of Taiwan, or think of Ann Lee (the oscar-winning director) when think of Taiwan, there are too many things that Taiwanese do better than anyone else, we’d like to highlight 3 things that we like the most!

1. Free Wifi on the entire country

Taiwan is one of the first places in the world to offer free WiFi on the whole country. Taiwanese have been able to log onto iTaiwan, the island’s free Wifi network, since 2011, There are around 4,400 hotspots that you can get free Wifi. The most important is the WiFi is not limited to local citizen but anyone else from overseas, for free! It is a good sign for your digital business, isn’t it?



2. Night markets & Good food

Taiwan sure has a lot of night markets! They are open-air bazaars for street food, such as oyster omelets, stinky tofu and bubble tea are not just locals’ favourite but the must-tried food for every foreigner.


3. The Convenience Stores

There’s a 7-11 on almost every corner of the entire country! If there’s no 7-11, there’s another brand of convenience stores. They run 24/7, selling coffee, drinks, snack foods, some have tables and toilet. You can do just about anything you might need to do at these stores. You can mail packages, use the ATM, make copies or send faxes!



What do you think now? This is certainly a lovely small country that is super comfortable to live in. It is accessible, convenient, and warm! We love Taiwan, and we think you should, too!

3 Signs You Should Invest In building a Taiwanese Website

The fundamental of internet branding is to have a website. Digital marketing in Taiwan has no difference. If you’re selling online services or products and want to market it to Taiwan audience, having a Taiwanese website or Taiwanese translation version is an obvious move. But even if you don’t sell anything directly online, the Taiwanese website can help you build brand awareness of your business and the services that you offer.

Reasons for building Taiwanese website

  1. Taiwanese don’t read English.

    You need a Taiwan Traditional Chinese website because majority of Taiwanese can’t read English easily; for those who claim to know English and perhaps score high in English exams, they feel tired to read a lot of English too. Major reason is Traditional Chinese is very different to English, people here feel lazy to see entire website in a foreign language. However, you can leave a few English words on the site, that looks fashion and high quality to us! That sends exotic massage and can boost your brand awareness locally.

  2. Local search engine such as Google.com.tw

    Local Search engine optimization (SEO) is very important because it lets your potential clients find you and land to your website. As a small business owner and marketer, you need to let Google Taiwan know where you are located and what you have to offer so you’re not only showing up on Google search engine results pages (SERPs) now, but you’re showing up in front of the eyes of a very relevant Taiwanese audience.

  3. 85% Internet Penetration in Taiwan

    According to Taiwan Network Information Center, Taiwan possesses 85% internet penetration for entire Taiwan population. Among people aged 18 – 30, the penetration rate is 100%! This is definitely the sign to invest a local Taiwan website.

Now it all makes sense right? Be accessible to Taiwan local, localize your website or build a new Taiwan website, SEO it for local search engine. When your Taiwan customers are online 24/7, they expect to be able to interact with your business whenever and wherever they are online. Think local before you think big!