Cultural Issues and Your Taiwan Business

There are difference

Even though your business is thriving in different parts of the world, you should not take it for granted. What works in Europe will certainly not help you acquire the same results in Asia. Moreover, you should be aware of the fact that there are cultural differences between Asian countries as well. For example, even though Taiwan is strongly influenced by China, it still has its own identity.

Instead of trying to apply the same “recipe for success” that you have used for your business across the globe, you should do some extensive research that will allow you to adjust your approach to meet the demands and needs of Taiwanese individuals. Before elaborating any marketing strategies, make a note of the fact that cultural issues found in Taiwan will affect the way in which your business is perceived.

Another interesting fact that you should know about Taiwan is that it is considered one of the top five economical powers in Asia. Due to massive media liberalization, Taiwanese individuals have managed to make their voices heard. They state their opinions everywhere they can, especially on social media, about any topic of interest. From a business point of view, social media is one of the channels where you can interact with your Taiwanese target audience.

Facebook is the Social Media

In fact, in Taiwan, Facebook has the highest penetration rate among Taiwanese internet users. If you engage with your audience and publish quality content on a regular basis, you will be able to create a brand identity that your followers will identify with. Another reason why you should pay attention to social media is the fact that Taiwanese individuals are somewhat disappointed of the sensational and untrue news stories presented in traditional media.

So, they turn to social media to look for accurate information regarding topics of interest. You should also know that Taiwanese internet users value the freedom of stating their opinion and they do it, regardless if we are talking about politics, celebrities or even Taiwan businesses. They will tell you what they think of your business, fact that will surely help you improve the products and services that you offer them so that you can reach a higher level of satisfaction among customers.

Seeing that their opinion matters to your brand will only make Facebook followers turn into website visitors and then into customers. Using the feedback that they offer you on an ongoing basis will convince consumers to return and rely on your Taiwan business for providing them with the products and services that they require.

Language Issues

Language is yet another cultural issue that many businesses seem to have trouble with because they focus on promoting English-only messages. Despite the fact that most young Taiwanese individuals have a fantastic command of the English language, it would be recommended that you work on promotional materials that include Taiwanese expressions and even make use of an English-Taiwanese message combination.


A Taiwan based team of marketing professionals will know just how to translate your slogan and to adjust your content to the needs of your Taiwanese target audience. Marketing-Taiwan will develop an inbound marketing plan that is not only based on accurate data, but that will also help you overcome all cultural issues you may come across while trying to expand your business to the Taiwan market.

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