In this article, you will find the answer to the following questions:
- What is the first step towards finding the best keywords for search engine optimization?
- Where do I get my inspiration for strong keywords?
- Which of the existing tools are ideal for coming up with relevant keywords?
Taiwanese Love Searches!
One of the most important facts that you need to understand about your customers and even prospective customers is that they perform searches online at all times. When they want to find something, they use their favourite search engine and type words, questions and even complete phrases.
Relevant & Personal
To succeed at SEO (search engine optimization), you have to find out exactly which of these searches are most relevant for your business. Once you do that, you will be able to make sure that your ads show up on just the right list of search results. Picking the best keywords will help you achieve all that and much more.
If you really want to do what is best for your Taiwan website/business, you have to get personal. One of the smartest choices that you could make would be to rely on a team of digital marketing experts. Nevertheless, keep in mind the fact that you are the one that knows your business inside out.
Even if you decide to leave the marketing part of your business in the hands of experts such as the ones at Marketing-Taiwan, your input is extremely valuable. You need to get involved in the SEO process so that together with your Taiwan marketing team, you manage to reach all your business goals.
Let’s say that you are the manager of a small catering business that want to receive Taiwanese orders online. To find the best keywords for your Taiwan website, you have to use all the facts that you already know about the three elements that affect your success – your business, your target audience and your competitors.
As a manager of a catering business, you should consider taking a look at your website, pay attention to the feedback of customers and the questions that they ask and check out the websites of your direct competitors.
To get more specific, you need to try out a highly successful method called “brainstorming” that will help you come up with 3-5 keywords. Even though you might be tempted to fall in the trap of picking only one, generic keyword such as “menu”, you should know that selecting a short phrase is a much better idea.
If you pick “menu” as a main keyword, your Taiwan business will be in the same boat as other similar businesses from restaurants, pubs and take-outs to clubs. You need keywords that will help single your business out. You should consider keyword phrases such as “home party catering”, “small function catering” and “home chef catering”.
It is pretty obvious that you should not write detailed phrases. Every single word you use for these keyword phrases is essential. That is why you should opt for “small function catering” instead of “catering for small function”.
Now that you have your main keywords, you should do some research that can help you extend the list. It would be a good idea to start with your Taiwan website and see if there are products, packages or offers that you would like to focus on. If you want to make your turkey dishes popular, you can add the keyword “turkey buffet catering” to the list.
At this point, you need to pay attention to your customers, to the searches that they make when they visit your site and to the information that they provide when they are asked about your Taiwan business and products. If you notice that they are constantly searching for small party catering options, you should add “mini party buffet” and even “mini party set” to your keywords.
Last, but not least, you should check out the websites of your competitors and get the inspiration for your keywords from their own SEO strategy. If one of your competitors is offering a deluxe catering service, you should think about a keyword phrase such as “deluxe feast package”.
For more keywords, you should look into Google Keyword Planner, Bing Keyword Research and Google Analytics. The planner tools will offer you the chance to come up with keywords that you have not thought about before. Choose the ones that are suitable for your Taiwan business.
On the other hand, the analytics tools will offer you access to a search report that will tell you which of your keywords are the most popular ones. This way, you can work with your Taiwan inbound marketing team to adjust your SEO strategy.