The fundamental of internet branding is to have a website. Digital marketing in Taiwan has no difference. If you’re selling online services or products and want to market it to Taiwan audience, having a Taiwanese website or Taiwanese translation version is an obvious move. But even if you don’t sell anything directly online, the Taiwanese website can help you build brand awareness of your business and the services that you offer.
Reasons for building Taiwanese website
Taiwanese don’t read English.
You need a Taiwan Traditional Chinese website because majority of Taiwanese can’t read English easily; for those who claim to know English and perhaps score high in English exams, they feel tired to read a lot of English too. Major reason is Traditional Chinese is very different to English, people here feel lazy to see entire website in a foreign language. However, you can leave a few English words on the site, that looks fashion and high quality to us! That sends exotic massage and can boost your brand awareness locally.
Local Search engine optimization (SEO) is very important because it lets your potential clients find you and land to your website. As a small business owner and marketer, you need to let Google Taiwan know where you are located and what you have to offer so you’re not only showing up on Google search engine results pages (SERPs) now, but you’re showing up in front of the eyes of a very relevant Taiwanese audience.
85% Internet Penetration in Taiwan
According to Taiwan Network Information Center, Taiwan possesses 85% internet penetration for entire Taiwan population. Among people aged 18 – 30, the penetration rate is 100%! This is definitely the sign to invest a local Taiwan website.
Now it all makes sense right? Be accessible to Taiwan local, localize your website or build a new Taiwan website, SEO it for local search engine. When your Taiwan customers are online 24/7, they expect to be able to interact with your business whenever and wherever they are online. Think local before you think big!