7 Interesting Facts about Digital Marketing in Taiwan (Part 2)

After reading 7 Interesting Facts about Digital Marketing in Taiwan (Part 1), The second part of our in depth analysis of Digital Marketing in Taiwan will tell you more about the factors that will help you have a better understanding of how Taiwanese individuals perceive the online environment. While working with the best inbound marketing team, you will know exactly what questions to ask them regarding the marketing plan that will put your Taiwan business on the map.

Next 4 Interesting Facts

  1. When talking about Taiwan social media, you need to focus all of your efforts on Facebook.

It’s essential to understand that Taiwanese internet users have a different behaviour than users from other countries. If in other parts of the world a successful digital marketing campaign encompasses Facebook, Twitter and Instagram, in Taiwan, the situation is quite different. When you want to reach as many individuals as possible, you need to publish engaging content on Facebook. This is the social network that has a say in the way your business will evolve. Nevertheless, you should keep in mind the fact that even though your posts will get countless likes, you still need your marketing team to work on creating quality content. This will be an ongoing task.

 

  1. Around 88% of Taiwan internet users access the online world on their smartphones.

This is extremely useful to know, especially when your goal is to attract as many internet users and convince them to visit your Taiwan website. If your site is not mobile friendly, people will avoid visiting it, which translates into less traffic and even lower sales numbers. You should also consider having a specific app created so that smartphone users can install it on their phone and benefit from a more satisfying customer experience. Just think about how easy it would be for your customers to order the products that they wanted with a few taps on their phone. This is yet another topic that you should talk about with your digital marketing team. They will be able to guide your Taiwan business in the right direction.

 

  1. More than 90% of Taiwan internet users go online from the comfort of their home.

If you believe that the place from where people access your website does not really matter, you should think again. When you are at work and only have a few minutes to spare, you don’t have the patience or the time to visit all sorts of websites. However, when you are at home, you are actually in a free environment where you can be yourself and do whatever you desire without worrying that your activities will be monitored and interrupted. So, you should consider this good news and use this piece of information to create content that Taiwan online users will enjoy.

 

  1. Besides visiting social networks and communicating with others, Taiwanese individuals use the online environment to search for information.

That’s exactly why you should learn more about search engine rankings and their importance in the online Taiwan environment. As you may already know and have probably tried on your own, when you need a piece of information, you usually use your favourite search engine to look for it. You can either type a few important keywords or a complete sentence. From a business point of view, you want a link to your website to be on the first page of the search engine’s results list. This way, you know that most of the Taiwanese individuals that look for products, services or even content that is somewhat related to your business, will visit your website.

In a word, you could say that Taiwanese internet users use mostly their smartphones, when they are at home, to go on Facebook and look for information. You can base your entire digital marketing strategy on this simple sentence. As long as you rely on the expertise of our team at Marketing-Taiwan, you will be able to see for yourself just how useful it can be to opt for the services of marketing professionals that completely understand the behaviour of Taiwanese consumers.

10 Quick Tips About Digital Marketing in Taiwan

Think of marketing your website or content in Taiwan?

Here are the Taiwan Marketing Tips:

1. Extremely high Facebook penetration, good tool for lead nurturing.
2. Yahoo! is still the homepage for most computer users.
3. Yahoo! Answers are still more trustworthy than the news.
4. User reviews are more important than commercial tagline.
5. Engage celebrities/famous bloggers to attract inbound traffic.
6. Never neglect discussion forums. (PTT, mobile01, FG, verywed, etc)
7. Long tail keywords have higher ROI than short tail keywords.
8. Post more informative content for sharing.
9. Local SEO is important for owned/rented channels.
10. Publish testimonials to earn reputation and user trusts.

7 Interesting Facts about Digital Marketing in Taiwan (Part 1)

When you expand your business to the Taiwan market, you want to make sure that every single resource you choose to invest will take you on the right path to success. Even though this is your ultimate goal, many business managers prefer opting for the cheapest digital marketing services, not knowing that this decision will set them up for disappointment.

Before you make any final plans regarding your business strategy, it would be best to know your facts about digital marketing and the services that could help you take your business to the next level on the Taiwan business market.

First 3 Interesting Facts

Here are some interesting facts about digital marketing in Taiwan that will surely offer you more insight regarding what is happening in the online Taiwan environment.

 

  1. Digital marketing in Taiwan uses different strategies than other Asian countries to reach the target audience of each business.

If you are wondering why that is, you should know that Taiwan is actually considered to be the freest media country in Asia, which means that its population has access to information from all over the world and that Taiwanese individuals don’t have to worry about censorship. When there are strict rules regarding the content that is published, individuals don’t really have the chance to think for themselves and create their own opinion. The good news is that this is not the case when it comes to Taiwanese people. Of course, this also means that you need to include quality, creative and fresh content into your overall marketing strategy. This is the way in which you will attract people and get them interested in what your brand is all about.

 

  1. Many companies that want to penetrate the Taiwanese business market have started looking into inbound marketing strategies so that their efforts will bring better results.

An inbound marketing plan will use various tools that suit the needs of your business and that will allow you to get more people interested in your website. After you manage to do that, the content posted there will allow you to convert these visitors into leads. Leads will become paying customers and then promoters, if they are satisfied with the level of service that your brand offers. Choosing to post duplicate content on your website and use the same promotional material over and over again will get you nowhere – so, if you have opted for this strategy, you should stop wondering why it is not working.

 

  1. Cheap digital marketing services will keep your Taiwan business’s evolution on standby or even worse.

There is nothing wrong with looking for the support that you require and make sure that you get good value for money. However, opting for cheap digital marketing services might turn into a disaster, especially when it comes to the Taiwanese business market. Low quality service providers will promise you the moon and will offer you just that – empty promises. However, a team of actual digital marketing professionals will help you set realistic goals, build a proper marketing plan and tell you just what sort of results to expect from all of your efforts together – all that will be presented in a realistic time frame.

Marketing-Taiwan can tell you everything you need to know about inbound marketing and will select the best tools to adjust the best inbound marketing plan to the requirements of your business. You will start seeing progress as soon as you start working with theMarketing-Taiwan team, but you will need to be patient for a little while, until all the strategies that we put in place start providing measurable results. Believe us, you will not be disappointed!

Read more: 7 Interesting Facts about Digital Marketing in Taiwan (Part 2)

AB Testing plan of your Taiwan online features

A/B Testing is an online business tool, also known as split testing, which basically allows you to test the performance of two different features that can be found on your Taiwan website. This means that you have two versions of your website that you show to visitors. Half of your traffic is redirected to the original page, while the other half is redirected to a temporary one that presents an added or modified feature.

Why A/B Testing?

With A/B Testing, you can forget about dealing with the guessing game. You will no longer ask yourself if the design of your Taiwan website is appealing, if a certain feature is convincing visitors to spend more time on your site or if it is driving them away. When you opt for this online business tool, you can measure the performance of each version of your website by taking a look at the conversion rate (- the rate at which visitors change their status from just visitors to something else).

An essential fact that you should know about websites is that each of them exists for a particular reason – usually, they want to convert visitors into customers. Let’s say that you would like to add a button to your landing page and do not know if this is a good decision or not. In this situation, you can opt for A/B Testing and see the conversion rate associated with both the original landing page and the temporary, modified one.

If the new page has a better conversion rate, you know for sure that the changes you want to make are going to offer you the results that you are expecting. With A/B Testing, you can test out new features such as UI, fresh content, the position of a particular button, the size of a title, links, images and so on. The most important fact that you should know about this tool is that it can help you optimize your Taiwan website.

Even the smallest changes will bring you more customers! Nevertheless, make sure that when you want to test out a set of features, you don’t completely change the user experience. Users that return to your website will not be particularly pleased about the fact that they need to adjust to a new version of your Taiwan website. It’s best that before you make any decisions in this particular matter, you ask for the opinion of an online marketing professional.

 

A/B Testing will offer you measurable results that can be used to help your Taiwan business reach its goals.

Top Factors that Influence Taiwanese Consumer Behaviour

Why Taiwan?

Taiwan is a country filled with opportunities, especially for entrepreneurs that want to expand their business to this rich market. Nonetheless, all decisions that are made towards this goal should be based on relevant information that can help you adjust your approach regarding Taiwanese consumers. The good news is that a recent study says 87% of Taiwanese consumers are more likely to shop online than go to regular stores.

You can access the online environment and use the tools available for your business to build and promote your brand through all the right channels. If you are looking for a minimal use of resources and gain maximum profit, a little bit of research regarding Taiwanese consumer behaviour and a well-thought inbound marketing plan will do the trick. Fortunately, Marketing-Taiwan understands the consumer behaviour of Taiwanese individuals and knows just how to elaborate your inbound marketing plan to reach all of your business goals.

Here are a few factors that you should check out before you decide on any marketing strategies for your Taiwan business:

1. Brand identity

What does this mean? Well, even though Taiwan is traditionally a country that based its economy on the manufacturing field, where marketing and the creation of brands were not priorities, the situation has changed. Nowadays, Taiwanese individuals want to identify themselves with the brand of a product. They want to believe that a particular product was specifically designed to match their needs. That’s why your brand should deliver this message.

2. Global trends

Interesting enough, globalization has offered Taiwanese consumers access to information, products and services that have helped them create their own sophisticated identity. So, if you already have a business and have been thinking about expanding it to the Taiwan business market, you may attract them with an approach that respects their cultural identity and that will allow them to follow modern trends from all over the world.

3. Educational information

Taiwanese consumers don’t like being bombarded with ads that don’t offer them any valuable information whatsoever. No matter how interesting your promotional materials are, you should focus on offering prospective customers useful information that can help them improve their life. By showing them that you care about their needs, Taiwanese individuals will become interested in the products and services that you have to offer.

4. User experience

Most businesses want to save as much money as possible, so some of them decide to cut costs when creating their website. However, your Taiwan website needs to offer Taiwanese users the opportunity to browse through pages and products with ease. You should also make sure that the ordering process requires only a few clicks. Keep the design of the site simple, yet attractive and don’t change it too often.

5. Brand engagement

It is not enough to build a brand that looks good on paper but that does not offer Taiwanese consumers the impression that their voices are heard. There a few easy ways in which you can engage with your target audience, especially with consumers that have something negative to say. Social media is one of the channels that can help you in this matter. Keep track of relevant conversations and respond to comments and messages.

6. Comfort

Besides the fact that there are product reviews available a simple click away, Taiwanese internet users have access to a larger variety of products and services that they can choose from. Make sure that your marketing team approaches your target audience through the channels that they use the most (Facebook, email and so on). It’s more comfortable for consumers this way because they don’t have to look for your products.

7. After purchase support/service

Obviously, you want to make sure that the website visitors that you have managed to turn into customers will become loyal to your brand. Well, you should know that it is not enough to offer them a quality product or your complete attention only until the transaction is completed. Taiwanese consumers need to know that they can count on your support even after they have invested in your products or services.

Taiwanese Consumer Behaviour

 

The moment you decide to take the first steps towards launching your business on the Taiwan market, you have to look for support. The best idea that you could have would be to look for a Taiwan based team of digital marketing experts that understand Taiwanese consumer behaviour and will help you not only set realistic business goals, but also reach them sooner rather than later. Marketing-Taiwan is here for your Taiwan business on an ongoing basis and will offer it the best conditions to evolve!

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3 Signs You Should Invest In building a Taiwanese Website

The fundamental of internet branding is to have a website. Digital marketing in Taiwan has no difference. If you’re selling online services or products and want to market it to Taiwan audience, having a Taiwanese website or Taiwanese translation version is an obvious move. But even if you don’t sell anything directly online, the Taiwanese website can help you build brand awareness of your business and the services that you offer.

Reasons for building Taiwanese website

  1. Taiwanese don’t read English.

    You need a Taiwan Traditional Chinese website because majority of Taiwanese can’t read English easily; for those who claim to know English and perhaps score high in English exams, they feel tired to read a lot of English too. Major reason is Traditional Chinese is very different to English, people here feel lazy to see entire website in a foreign language. However, you can leave a few English words on the site, that looks fashion and high quality to us! That sends exotic massage and can boost your brand awareness locally.

  2. Local search engine such as Google.com.tw

    Local Search engine optimization (SEO) is very important because it lets your potential clients find you and land to your website. As a small business owner and marketer, you need to let Google Taiwan know where you are located and what you have to offer so you’re not only showing up on Google search engine results pages (SERPs) now, but you’re showing up in front of the eyes of a very relevant Taiwanese audience.

  3. 85% Internet Penetration in Taiwan

    According to Taiwan Network Information Center, Taiwan possesses 85% internet penetration for entire Taiwan population. Among people aged 18 – 30, the penetration rate is 100%! This is definitely the sign to invest a local Taiwan website.

Now it all makes sense right? Be accessible to Taiwan local, localize your website or build a new Taiwan website, SEO it for local search engine. When your Taiwan customers are online 24/7, they expect to be able to interact with your business whenever and wherever they are online. Think local before you think big!

3 Common Misconceptions About Taiwan Digital Marketing

Many business owners and marketers think Taiwan digital marketing can be a key growth strategy for their Taiwan market, and it can be convenient to just apply what works on global market (or your market) to Taiwan. But actually in Taiwan we have our own game. You need to plan your marketing strategy carefully before entering it.

3 misconceptions

1. Social Media: Twitter, Google+ and Weibo?

No, No, No, it’s Facebook, the major one! And there is a network protocol PTT.cc you can’t neglect! Very few people use Twitter, Google+, Weibo (that’s for China).

Facebook’s penetration rate in Taiwan is higher than in any other market in the world, Taiwan had a 75% Facebook penetration rate today. Around 13 million daily users in Taiwan, according to Facebook data. It is one of the most important website/app in Taiwanese daily life. Therefore, from the marketing’s point of view, Facebook is your marketing playground and you can find your potential users easily.

In addition to Facebook, you need to know a local platform – Taiwan’s BBS – a Telnet based social network that has been developed in 1969. PTT.cc is the largest BBS in Taiwan with 1.5 million registered users and about 40,000 posts are created everyday listed in different “Boards”. Topics include gossiping, e-shopping, joke, movie, food, game, make-up, boy/girl & romance issues, music, car, phone…you name it! If a marketer can successfully sneak in here and have people talk about the product or service, you have done half of your digital marketing effort. Way to go!

 

2. Messaging App: WhatsApp and WeChat

Noooooo! Taiwanese love Line!

Today Line hits 16 million users in Taiwan, that’s almost 70% of Taiwanese. In our opinion, Line’s cute stickers really help it acquire market share and differentiate itself with global competitors such as WhatsApp and Chinese app WeChat. These innovative and funny stickers are irresistible to Taiwanese culture; to us, a sticker represents more than a thousand words, it has emotion and personality, and it is convenient. The stickers and messages are used daily with friend or family, and with people from workplace.

Line has a product known as official accounts which companies can use to interact with Line users. This could be your digital marketing start point.

3. Taiwanese read Simplified Chinese too

Of course not!! You know Taiwan uses Traditional Chinese, don’t you?

Some people might think that Simplified Chinese is just another type of Chinese, should be simpler and easier to Taiwanese. Wrong, wrong, wrong. Don’t use any Simplified Chinese content to your Taiwan audience, if you do, your brand is dead, we mean it, dead. Taiwanese see Simplified Chinese as sort of incomplete stuff, we are proud of using Traditional Chinese; hence using Simplified Chinese would directly make the quality of your product or service look “incomplete and poor”, and you certainly don’t want that happen to your business and brand.

Now, based on the goals you’ve established for Taiwan digital marketing, you can then begin to work out and refine what tactics and platforms you will use. Good luck on Taiwan digital marketing!