After reading 7 Interesting Facts about Digital Marketing in Taiwan (Part 1), The second part of our in depth analysis of Digital Marketing in Taiwan will tell you more about the factors that will help you have a better understanding of how Taiwanese individuals perceive the online environment. While working with the best inbound marketing team, you will know exactly what questions to ask them regarding the marketing plan that will put your Taiwan business on the map.
Next 4 Interesting Facts
When talking about Taiwan social media, you need to focus all of your efforts on Facebook.
It’s essential to understand that Taiwanese internet users have a different behaviour than users from other countries. If in other parts of the world a successful digital marketing campaign encompasses Facebook, Twitter and Instagram, in Taiwan, the situation is quite different. When you want to reach as many individuals as possible, you need to publish engaging content on Facebook. This is the social network that has a say in the way your business will evolve. Nevertheless, you should keep in mind the fact that even though your posts will get countless likes, you still need your marketing team to work on creating quality content. This will be an ongoing task.
Around 88% of Taiwan internet users access the online world on their smartphones.
This is extremely useful to know, especially when your goal is to attract as many internet users and convince them to visit your Taiwan website. If your site is not mobile friendly, people will avoid visiting it, which translates into less traffic and even lower sales numbers. You should also consider having a specific app created so that smartphone users can install it on their phone and benefit from a more satisfying customer experience. Just think about how easy it would be for your customers to order the products that they wanted with a few taps on their phone. This is yet another topic that you should talk about with your digital marketing team. They will be able to guide your Taiwan business in the right direction.
More than 90% of Taiwan internet users go online from the comfort of their home.
If you believe that the place from where people access your website does not really matter, you should think again. When you are at work and only have a few minutes to spare, you don’t have the patience or the time to visit all sorts of websites. However, when you are at home, you are actually in a free environment where you can be yourself and do whatever you desire without worrying that your activities will be monitored and interrupted. So, you should consider this good news and use this piece of information to create content that Taiwan online users will enjoy.
Besides visiting social networks and communicating with others, Taiwanese individuals use the online environment to search for information.
That’s exactly why you should learn more about search engine rankings and their importance in the online Taiwan environment. As you may already know and have probably tried on your own, when you need a piece of information, you usually use your favourite search engine to look for it. You can either type a few important keywords or a complete sentence. From a business point of view, you want a link to your website to be on the first page of the search engine’s results list. This way, you know that most of the Taiwanese individuals that look for products, services or even content that is somewhat related to your business, will visit your website.
In a word, you could say that Taiwanese internet users use mostly their smartphones, when they are at home, to go on Facebook and look for information. You can base your entire digital marketing strategy on this simple sentence. As long as you rely on the expertise of our team at Marketing-Taiwan, you will be able to see for yourself just how useful it can be to opt for the services of marketing professionals that completely understand the behaviour of Taiwanese consumers.