A/B Testing is an online business tool, also known as split testing, which basically allows you to test the performance of two different features that can be found on your Taiwan website. This means that you have two versions of your website that you show to visitors. Half of your traffic is redirected to the original page, while the other half is redirected to a temporary one that presents an added or modified feature.
Why A/B Testing?
With A/B Testing, you can forget about dealing with the guessing game. You will no longer ask yourself if the design of your Taiwan website is appealing, if a certain feature is convincing visitors to spend more time on your site or if it is driving them away. When you opt for this online business tool, you can measure the performance of each version of your website by taking a look at the conversion rate (- the rate at which visitors change their status from just visitors to something else).
An essential fact that you should know about websites is that each of them exists for a particular reason – usually, they want to convert visitors into customers. Let’s say that you would like to add a button to your landing page and do not know if this is a good decision or not. In this situation, you can opt for A/B Testing and see the conversion rate associated with both the original landing page and the temporary, modified one.
If the new page has a better conversion rate, you know for sure that the changes you want to make are going to offer you the results that you are expecting. With A/B Testing, you can test out new features such as UI, fresh content, the position of a particular button, the size of a title, links, images and so on. The most important fact that you should know about this tool is that it can help you optimize your Taiwan website.
Even the smallest changes will bring you more customers! Nevertheless, make sure that when you want to test out a set of features, you don’t completely change the user experience. Users that return to your website will not be particularly pleased about the fact that they need to adjust to a new version of your Taiwan website. It’s best that before you make any decisions in this particular matter, you ask for the opinion of an online marketing professional.
A/B Testing will offer you measurable results that can be used to help your Taiwan business reach its goals.