10 Taiwan Marketing Myths (Part 2)

After reading Part 1, now you know that Taiwan is not a completely industrialized country and that you can have your marketing plan focus on brand oriented strategies. Here are five more myths that will help you better understand Taiwan and its business environment as well as allow you to improve your decision making process.

Next 5 Taiwan Marketing Myths

  1. If you have many Facebook likes, this means that your sales numbers are surely going to go up.

In the Taiwanese online environment, the situation is more different than in other countries. That is because of the fact that Taiwanese users don’t really discriminate when it comes to content and they are inclined to press the like button without too much trouble. Even though Facebook is the most popular social network, you should know that actually reaching your target audience will require you to include this goal into your overall inbound marketing plan. Keep in mind the fact that publishing quality content at just the right time will help you get better results on social media.

 

  1. Taiwan is not big on environmental awareness, so don’t bother trying to create a better reputation for your business by promoting environmentally friendly products and services.

In fact, Taiwan has created a reputation for itself, at least when it comes to Asian regions and you should know that it is one of the most environmentally aware countries here. Of course, as in any other parts of the world, there are certain system glitches that need to be worked out. Nevertheless, you should still consider talking to your marketing team about including environmentally friendly promotional materials that will align your goals with the somewhat newly gained values of Taiwanese individuals. This is a niche that can truly be explored by businesses that want to make a name for themselves on the Taiwan market.

 

 

  1. If you want to make it on the Taiwan business market, you need to pay for the services of a translator.

This is only partly true, due to the fact that you have the option of working with a team of inbound marketing professionals which are also English speakers. So, when talking about launching or expanding your business on the Taiwan market, you don’t need to spend your budget on a translator. Instead, you should be looking for an experienced team of marketing specialists that don’t only know all there is to know about Taiwanese consumers, but will also be able to communicate with you in an efficient manner. Success is only a step away when you want to penetrate the Taiwan business market!

 

 

  1. Content marketing is a rather new concept in the Taiwanese business environment.

This is completely untrue. Content marketing is one of the first topics that Taiwanese marketing professionals will talk about. This is actually a concept that has started being used in business related conversations for a few years now, since Taiwanese consumers have started changing their behaviour. Due to globalization and high internet use, Taiwanese individuals need to be attracted by a particular brand. They don’t just buy whatever they see or hear about. You have to find a way to reel them in and an inbound marketing plan can help you do just that. In fact, content marketing is one of the most important parts of successful marketing plans.

 

 

  1. Businesses that want to succeed on the Taiwan business market don’t need a local marketing team.

There are countless reasons why this is not true, one of them being the fact that Taiwan based marketing professionals understand the local culture, the needs of your target audience and the behaviour of Taiwanese consumers. They know what works, what doesn’t and how to put your marketing budget to good use. When you invest in marketing services provided by Taiwanese marketing experts, your business benefits from a personalized approach that will allow you to reach your target audience, attract them, turn them into paying customers and then into loyal promoters of your brand.
Marketing-Taiwan will offer you the chance to run a successful business on the Taiwan market. These English speaking professionals are able to understand your requirements and align your business goals with the needs of Taiwanese consumers. Tell us more about your organization and we will come up with prolific business solutions which will support your company in the Taiwan business environment!

Read More: 10 Taiwan Marketing Myths (Part 1)

AB Testing plan of your Taiwan online features

A/B Testing is an online business tool, also known as split testing, which basically allows you to test the performance of two different features that can be found on your Taiwan website. This means that you have two versions of your website that you show to visitors. Half of your traffic is redirected to the original page, while the other half is redirected to a temporary one that presents an added or modified feature.

Why A/B Testing?

With A/B Testing, you can forget about dealing with the guessing game. You will no longer ask yourself if the design of your Taiwan website is appealing, if a certain feature is convincing visitors to spend more time on your site or if it is driving them away. When you opt for this online business tool, you can measure the performance of each version of your website by taking a look at the conversion rate (- the rate at which visitors change their status from just visitors to something else).

An essential fact that you should know about websites is that each of them exists for a particular reason – usually, they want to convert visitors into customers. Let’s say that you would like to add a button to your landing page and do not know if this is a good decision or not. In this situation, you can opt for A/B Testing and see the conversion rate associated with both the original landing page and the temporary, modified one.

If the new page has a better conversion rate, you know for sure that the changes you want to make are going to offer you the results that you are expecting. With A/B Testing, you can test out new features such as UI, fresh content, the position of a particular button, the size of a title, links, images and so on. The most important fact that you should know about this tool is that it can help you optimize your Taiwan website.

Even the smallest changes will bring you more customers! Nevertheless, make sure that when you want to test out a set of features, you don’t completely change the user experience. Users that return to your website will not be particularly pleased about the fact that they need to adjust to a new version of your Taiwan website. It’s best that before you make any decisions in this particular matter, you ask for the opinion of an online marketing professional.

 

A/B Testing will offer you measurable results that can be used to help your Taiwan business reach its goals.

3 Signs You Should Invest In building a Taiwanese Website

The fundamental of internet branding is to have a website. Digital marketing in Taiwan has no difference. If you’re selling online services or products and want to market it to Taiwan audience, having a Taiwanese website or Taiwanese translation version is an obvious move. But even if you don’t sell anything directly online, the Taiwanese website can help you build brand awareness of your business and the services that you offer.

Reasons for building Taiwanese website

  1. Taiwanese don’t read English.

    You need a Taiwan Traditional Chinese website because majority of Taiwanese can’t read English easily; for those who claim to know English and perhaps score high in English exams, they feel tired to read a lot of English too. Major reason is Traditional Chinese is very different to English, people here feel lazy to see entire website in a foreign language. However, you can leave a few English words on the site, that looks fashion and high quality to us! That sends exotic massage and can boost your brand awareness locally.

  2. Local search engine such as Google.com.tw

    Local Search engine optimization (SEO) is very important because it lets your potential clients find you and land to your website. As a small business owner and marketer, you need to let Google Taiwan know where you are located and what you have to offer so you’re not only showing up on Google search engine results pages (SERPs) now, but you’re showing up in front of the eyes of a very relevant Taiwanese audience.

  3. 85% Internet Penetration in Taiwan

    According to Taiwan Network Information Center, Taiwan possesses 85% internet penetration for entire Taiwan population. Among people aged 18 – 30, the penetration rate is 100%! This is definitely the sign to invest a local Taiwan website.

Now it all makes sense right? Be accessible to Taiwan local, localize your website or build a new Taiwan website, SEO it for local search engine. When your Taiwan customers are online 24/7, they expect to be able to interact with your business whenever and wherever they are online. Think local before you think big!

3 Common Misconceptions About Taiwan Digital Marketing

Many business owners and marketers think Taiwan digital marketing can be a key growth strategy for their Taiwan market, and it can be convenient to just apply what works on global market (or your market) to Taiwan. But actually in Taiwan we have our own game. You need to plan your marketing strategy carefully before entering it.

3 misconceptions

1. Social Media: Twitter, Google+ and Weibo?

No, No, No, it’s Facebook, the major one! And there is a network protocol PTT.cc you can’t neglect! Very few people use Twitter, Google+, Weibo (that’s for China).

Facebook’s penetration rate in Taiwan is higher than in any other market in the world, Taiwan had a 75% Facebook penetration rate today. Around 13 million daily users in Taiwan, according to Facebook data. It is one of the most important website/app in Taiwanese daily life. Therefore, from the marketing’s point of view, Facebook is your marketing playground and you can find your potential users easily.

In addition to Facebook, you need to know a local platform – Taiwan’s BBS – a Telnet based social network that has been developed in 1969. PTT.cc is the largest BBS in Taiwan with 1.5 million registered users and about 40,000 posts are created everyday listed in different “Boards”. Topics include gossiping, e-shopping, joke, movie, food, game, make-up, boy/girl & romance issues, music, car, phone…you name it! If a marketer can successfully sneak in here and have people talk about the product or service, you have done half of your digital marketing effort. Way to go!

 

2. Messaging App: WhatsApp and WeChat

Noooooo! Taiwanese love Line!

Today Line hits 16 million users in Taiwan, that’s almost 70% of Taiwanese. In our opinion, Line’s cute stickers really help it acquire market share and differentiate itself with global competitors such as WhatsApp and Chinese app WeChat. These innovative and funny stickers are irresistible to Taiwanese culture; to us, a sticker represents more than a thousand words, it has emotion and personality, and it is convenient. The stickers and messages are used daily with friend or family, and with people from workplace.

Line has a product known as official accounts which companies can use to interact with Line users. This could be your digital marketing start point.

3. Taiwanese read Simplified Chinese too

Of course not!! You know Taiwan uses Traditional Chinese, don’t you?

Some people might think that Simplified Chinese is just another type of Chinese, should be simpler and easier to Taiwanese. Wrong, wrong, wrong. Don’t use any Simplified Chinese content to your Taiwan audience, if you do, your brand is dead, we mean it, dead. Taiwanese see Simplified Chinese as sort of incomplete stuff, we are proud of using Traditional Chinese; hence using Simplified Chinese would directly make the quality of your product or service look “incomplete and poor”, and you certainly don’t want that happen to your business and brand.

Now, based on the goals you’ve established for Taiwan digital marketing, you can then begin to work out and refine what tactics and platforms you will use. Good luck on Taiwan digital marketing!