Mistakes that Affect Your Taiwan Website Ranking

Taiwan SEO

Before you start making any SEO decisions regarding your Taiwan business and website, it would be recommended that you learn a few essential facts about this process. SEO or Search Engine Optimization requires a lot of practice, attention to detail and a fantastic work ethic. Instead of trying to improve your Taiwan website ranking through so called “fast” methods, you should do some research and learn from the best.

Rankings which are acquired over time are the ones that last the most and that will help your Taiwan business evolve!

You are probably asking yourself why you should care so much about what Google does. You want your website out there, so the search engine’s algorithm should pick up on it and index it so that it appears on the results page, right? In fact, this is the worst approach that you could opt for when you want your Taiwan business to succeed. If you want results, you need to work for them.

What mistakes are you bound to make in the Taiwan online environment?

  1. You believe that SEO rules remain the same. So, instead of doing some research regarding the current DOs and DON’ts associated with SEO practices in Taiwan, you just go ahead and optimize your website according to certain facts you used to know about this process.

What do you think will happen? Best case scenario, your website turns up on the 10th results page of the search engine. Worst case scenario, your website gets blacklisted, which means that your pages will not even be listed when someone looks for keywords associated with your Taiwan business.

 

  1. You try to trick the search engine’s algorithm into improving your Taiwan website ranking. A quick search will offer you a comprehensive list of “cheats” that will help you place your website on the 1st page of Google. Before you do anything in this matter, you should ask yourself if it is worth the trouble.

Even if you do somehow manage to get your Taiwan website on the 1st page, Google’s algorithm will catch on and delete it altogether. So, all of your efforts will be for nothing. NEVER waste your time with black hat SEO techniques which are not only aggressive, but also focus on a search engine instead of user experience.

 

  1. You don’t invest any of your time in social media and don’t even create social networking pages for your Taiwan business.  

Especially when talking about Taiwan social media, you should know that Facebook can offer you the chance to use some fantastic SEO strategies. Over 91% of Taiwan internet users have a Facebook profile and use it to look for information and communicate with others. Use this fact to improve your Taiwan website ranking!

 

  1. You write incredibly useful blog posts for Taiwan users, but do not promote them.

Keep in mind the fact that even if you follow all SEO rules regarding the content of your blog post, you will still need to promote it properly. You can forget about improving your Taiwan website ranking if you don’t build links around the main keyword(s) used on the page and if you don’t post said link on your Facebook page.

 

  1. You duplicate the content you publish. Instead of simply keeping a blog post on your blog, where it belongs, you copy it on your Taiwan website and on your Facebook page and everywhere else.

Google’s algorithm is designed to improve the experience of Taiwan internet users by offering them immediate access to websites that will truly help them with their search queries. If you duplicate your content, the search engine will immediately take action against your Taiwan website.

 

  1. You focus on publishing as much content as possible, so you write a sentence here, copy a paragraph there and in 30 seconds, you have your new article or blog post.

Most probably, you have heard somewhere that one of the best SEO practices involves publishing fresh content often. When talking about content that can truly improve your Taiwan website ranking, you have to combine quality writing with proper keyword density and add them to the mix. Yes, you need to publish content often, but you have to make sure that it’s informative and well written. If not, it will affect your ranking.

 

  1. You do everything possible to increase the traffic on your website, but don’t analyse the performance of your SEO strategies.

You are just happy that your Taiwan website gets a lot of traffic. If you don’t opt for conversion tracking for the keywords that you use, you will not know what works and what doesn’t. In the end, you will put in too much effort without even realizing it. By taking a look at the conversion rate of each keyword, you will be able to optimize your SEO plan.

Don’t believe that SEO practices are the same for every business and will work on internet users from all over the world. Especially when you want to extend your business to the Taiwan market, you should make sure that you leave the improvement of your search engine ranking in the hands of Marketing-Taiwan, a team of digital marketing professionals that will customise the best SEO strategies to your advantage. We will deliver measurable results that last in time!

 

Appeal to Taiwan Searchers and Search Engines with SEO

Most certainly, you have heard about SEO or Search Engine Optimization before. It is the kind of process that should get all of your attention, because without it, your Taiwan website will not benefit from the online recognition it deserves.

Why is SEO so important for your Taiwan business?

Well, the situation is not that complicated if you only want to promote your business through traditional marketing channels. However, when it comes to the online environment, you need SEO strategies. Otherwise, your Taiwan website will not be on that search results page. This translates into low performance, low traffic, low sales numbers.

Taiwan web surfers look for products, services and information online by using their favourite search engine and typing out keywords or full questions that have something to do with the topic that they are interested in. If your website is not indexed by the search engine, then you don’t stand a chance against your competitors.

What should your SEO plan focus on?

The first and utmost important fact that you need to keep in mind when developing your SEO plan is that your Taiwan website needs to appeal to search engines and then to Taiwan internet users. This means that you have to learn what search engines look for in the websites that they index and how you can make your Taiwan site more attractive for visitors.

Most probably, after a bit of research, you will realize that search engines want to delight Taiwan internet users with the best search results possible. You are at the point where the success of your Taiwan business/website is in your hands. SEO is what will get you on the right path towards success.

Here is what your SEO plan should focus on:

It would be recommended that you optimize your Taiwan website so that it can be picked up by search engines and placed on the first page of the search results page. To do that, you have to make sure that your Taiwan website focuses on a main topic that is posted on all pages.

Let’s say that you are the owner of a shop that sells and rents karaoke equipment. Even though you can have more than one topic on your website, your main one should be regarding your karaoke equipment. This means that all the keywords that you choose should revolve around it. A little bit of keyword research will help you in this matter.

After you have managed to choose the karaoke keywords that are relevant for your business, you should include them everywhere you can – page titles, page content, product descriptions, tagline and so on. You should know that it is not enough to optimize just a few pages of our Taiwan website. Do this with your entire website and cross-link the pages.

The most important pages of your Taiwan website should have a link on the homepage. This way, visitors will find what they are looking for and can be easily guided towards what’s important. For your karaoke website, your homepage should include a link to special offers, to karaoke FAQ, to the “about us” section and so on.

At this point, you should make sure that you change the structure of your permalinks and swap numbers with keywords such as the ones mentioned above. Search engines will appreciate this SEO strategy and so will Taiwan visitors. So, instead of http://karaoke.com/?p=123, you should have something like http://karaoke.com/karaoke-rental-special-offers/.

Even the images that you post on your Taiwan website should reflect the core of your business. So, instead of a photo that has the title “d5436.jpg”, you should opt for “karaoke-system.jpg”. Before you do anything else, make sure that you understand just how essential the content posted on your website is.

Appeal to Taiwan Searchers and Search Engines with SEO

Focus on quality descriptions, texts and articles that are not only well-written, but also extremely appealing. Grammar, style and word use should make visitors believe that the content is written by a human and not a robot. Remember to update the content on a regular basis and focus on quality rather than quantity.

Once your website is in a fantastic condition, SEO wise, you should consider linking it to other relevant sites. Of course, this does not mean that you should fill your pages with all sorts of links. A few useful ones are enough. For instance, for your karaoke website, you can add a link to a website that focuses on the upcoming karaoke events in your town.

Even though it sounds a bit too complicated, the good news is that you don’t have to go through this whole process alone. Marketing-Taiwan will be by your side, helping you come up with a SEO plan and apply it to your website. Along with content development and other essential inbound marketing tools, our team will guide your Taiwan business towards reaching its goals!

Keywords, SEO and Your Taiwan Website

In this article, you will find the answer to the following questions:

  1. What is the first step towards finding the best keywords for search engine optimization?
  2. Where do I get my inspiration for strong keywords?
  3. Which of the existing tools are ideal for coming up with relevant keywords?

Taiwanese Love Searches!

One of the most important facts that you need to understand about your customers and even prospective customers is that they perform searches online at all times. When they want to find something, they use their favourite search engine and type words, questions and even complete phrases.

Relevant & Personal

To succeed at SEO (search engine optimization), you have to find out exactly which of these searches are most relevant for your business. Once you do that, you will be able to make sure that your ads show up on just the right list of search results. Picking the best keywords will help you achieve all that and much more.

If you really want to do what is best for your Taiwan website/business, you have to get personal. One of the smartest choices that you could make would be to rely on a team of digital marketing experts. Nevertheless, keep in mind the fact that you are the one that knows your business inside out.

Even if you decide to leave the marketing part of your business in the hands of experts such as the ones at Marketing-Taiwan, your input is extremely valuable. You need to get involved in the SEO process so that together with your Taiwan marketing team, you manage to reach all your business goals.

Real Example

Let’s say that you are the manager of a small catering business that want to receive Taiwanese orders online. To find the best keywords for your Taiwan website, you have to use all the facts that you already know about the three elements that affect your success – your business, your target audience and your competitors.

As a manager of a catering business, you should consider taking a look at your website, pay attention to the feedback of customers and the questions that they ask and check out the websites of your direct competitors.

To get more specific, you need to try out a highly successful method called “brainstorming” that will help you come up with 3-5 keywords. Even though you might be tempted to fall in the trap of picking only one, generic keyword such as “menu”, you should know that selecting a short phrase is a much better idea.

If you pick “menu” as a main keyword, your Taiwan business will be in the same boat as other similar businesses from restaurants, pubs and take-outs to clubs. You need keywords that will help single your business out. You should consider keyword phrases such as “home party catering”, “small function catering” and “home chef catering”.

It is pretty obvious that you should not write detailed phrases. Every single word you use for these keyword phrases is essential. That is why you should opt for “small function catering” instead of “catering for small function”.

Now that you have your main keywords, you should do some research that can help you extend the list. It would be a good idea to start with your Taiwan website and see if there are products, packages or offers that you would like to focus on. If you want to make your turkey dishes popular, you can add the keyword “turkey buffet catering” to the list.

At this point, you need to pay attention to your customers, to the searches that they make when they visit your site and to the information that they provide when they are asked about your Taiwan business and products. If you notice that they are constantly searching for small party catering options, you should add “mini party buffet” and even “mini party set” to your keywords.

Last, but not least, you should check out the websites of your competitors and get the inspiration for your keywords from their own SEO strategy. If one of your competitors is offering a deluxe catering service, you should think about a keyword phrase such as “deluxe feast package”.

 

For more keywords, you should look into Google Keyword Planner, Bing Keyword Research and Google Analytics. The planner tools will offer you the chance to come up with keywords that you have not thought about before. Choose the ones that are suitable for your Taiwan business.

On the other hand, the analytics tools will offer you access to a search report that will tell you which of your keywords are the most popular ones. This way, you can work with your Taiwan inbound marketing team to adjust your SEO strategy.

3 Signs You Should Invest In building a Taiwanese Website

The fundamental of internet branding is to have a website. Digital marketing in Taiwan has no difference. If you’re selling online services or products and want to market it to Taiwan audience, having a Taiwanese website or Taiwanese translation version is an obvious move. But even if you don’t sell anything directly online, the Taiwanese website can help you build brand awareness of your business and the services that you offer.

Reasons for building Taiwanese website

  1. Taiwanese don’t read English.

    You need a Taiwan Traditional Chinese website because majority of Taiwanese can’t read English easily; for those who claim to know English and perhaps score high in English exams, they feel tired to read a lot of English too. Major reason is Traditional Chinese is very different to English, people here feel lazy to see entire website in a foreign language. However, you can leave a few English words on the site, that looks fashion and high quality to us! That sends exotic massage and can boost your brand awareness locally.

  2. Local search engine such as Google.com.tw

    Local Search engine optimization (SEO) is very important because it lets your potential clients find you and land to your website. As a small business owner and marketer, you need to let Google Taiwan know where you are located and what you have to offer so you’re not only showing up on Google search engine results pages (SERPs) now, but you’re showing up in front of the eyes of a very relevant Taiwanese audience.

  3. 85% Internet Penetration in Taiwan

    According to Taiwan Network Information Center, Taiwan possesses 85% internet penetration for entire Taiwan population. Among people aged 18 – 30, the penetration rate is 100%! This is definitely the sign to invest a local Taiwan website.

Now it all makes sense right? Be accessible to Taiwan local, localize your website or build a new Taiwan website, SEO it for local search engine. When your Taiwan customers are online 24/7, they expect to be able to interact with your business whenever and wherever they are online. Think local before you think big!

10 Quick Taiwan SEO Tips

SEO Tips

It is a known fact that a successful inbound marketing plan encompasses content marketing, SEO, social media strategies and proper collaboration between the sales and marketing department. When talking about SEO in Taiwan, it would be recommended that you follow these 10 quick tips so that you can benefit from fantastic results.

  1. Hire a Taiwan based digital marketing team.

You are probably wondering what this has to do with your SEO strategy. Well, there is no better way to benefit from all the support that your Taiwan business requires. These marketing professional understand the Taiwanese consumer behaviour and know which of the existing SEO tools work in Taiwan and which don’t.

  1. Find your competitors and learn more about the SEO keywords that they use.

Most probably, you have a few competitors on the Taiwan market that have managed to lock their position on the market. If you want to do the same and even get one step ahead of them, you will need to have your marketing team analyze their SEO keywords and their results.

  1. Optimize your Taiwanese website.

All the content that you publish on your Taiwan website should include SEO keywords that will help you gain better visibility in the online world. Aside from creating quality content, you should know that the best SEO keywords will help search engines such as Google properly rank your site.

  1. Choose the best SEO keywords.

Even though this tip is something that everyone knows, you should be aware of the fact that not many individuals understand what it really means. It is pretty obvious that when you run an online Taiwan clothes store, you have to look for keywords that are related to your activity. However, you should try not to go for the simplest ones such as “shop” or “clothes”.

  1. Pick SEO keywords that are not used by everyone else.

It can be rather difficult to come across a combination of words that other business from your field have not used already. However, you can ask your Taiwan digital marketing team to help you in this matter. This way, you will benefit from better Google ranking.

  1. Look into SEO keywords that are related to Taiwanese expressions.

It does not really matter if you want to use a combination of English-Taiwanese keywords or solely Taiwanese keywords. It can be quite difficult to make the right decision in this case if you don’t benefit from the assistance of inbound marketing experts from Taiwan.

  1. Build your links around your SEO keywords.

Again, this is a fantastic tip that will surely get your website on the first page of Google’s search results list. The better you optimize your Taiwan website, the higher the level of visibility that you will benefit from.

  1. Use natural phrasing on your entire Taiwan website.

Natural phrasing has a lot to do with the density of your SEO keywords. Try not to overdo it because using the same keywords too many times on a page will make your content sound spammy. This will surely affect your Google ranking.

  1. Rely on Taiwan inbound marketing professionals that can offer you an ongoing SEO strategy.

Although it might sound like it’s a good idea to hire a SEO expert for a few hours and then move along to the next professional that can help you in this matter, you should think about the results that you will get. If you want to see positive results at all times, you will need to rely on a team of SEO professionals that will work for you on an ongoing basis.

  1. Invest in a fantastic website/page design.

The more organised your website is, the more popular it will become. As long as the pages on your Taiwan site have a clean design, the content is neatly organised and keyword density matches the requirements of the search engine’s algorithm, Google will rank them higher on the search results page.

 

At this point, you probably understand that when you want to benefit from a fantastic result-generating SEO strategy, you will need to rely on the help of an inbound marketing team. Marketing-Taiwan knows that SEO is only a part of your inbound marketing plan and will do everything possible to ensure that all aspects of this plan are properly taken care of. Expect to see your Taiwan business thrive!