Mistakes that Affect Your Taiwan Website Ranking

Taiwan SEO

Before you start making any SEO decisions regarding your Taiwan business and website, it would be recommended that you learn a few essential facts about this process. SEO or Search Engine Optimization requires a lot of practice, attention to detail and a fantastic work ethic. Instead of trying to improve your Taiwan website ranking through so called “fast” methods, you should do some research and learn from the best.

Rankings which are acquired over time are the ones that last the most and that will help your Taiwan business evolve!

You are probably asking yourself why you should care so much about what Google does. You want your website out there, so the search engine’s algorithm should pick up on it and index it so that it appears on the results page, right? In fact, this is the worst approach that you could opt for when you want your Taiwan business to succeed. If you want results, you need to work for them.

What mistakes are you bound to make in the Taiwan online environment?

  1. You believe that SEO rules remain the same. So, instead of doing some research regarding the current DOs and DON’ts associated with SEO practices in Taiwan, you just go ahead and optimize your website according to certain facts you used to know about this process.

What do you think will happen? Best case scenario, your website turns up on the 10th results page of the search engine. Worst case scenario, your website gets blacklisted, which means that your pages will not even be listed when someone looks for keywords associated with your Taiwan business.

 

  1. You try to trick the search engine’s algorithm into improving your Taiwan website ranking. A quick search will offer you a comprehensive list of “cheats” that will help you place your website on the 1st page of Google. Before you do anything in this matter, you should ask yourself if it is worth the trouble.

Even if you do somehow manage to get your Taiwan website on the 1st page, Google’s algorithm will catch on and delete it altogether. So, all of your efforts will be for nothing. NEVER waste your time with black hat SEO techniques which are not only aggressive, but also focus on a search engine instead of user experience.

 

  1. You don’t invest any of your time in social media and don’t even create social networking pages for your Taiwan business.  

Especially when talking about Taiwan social media, you should know that Facebook can offer you the chance to use some fantastic SEO strategies. Over 91% of Taiwan internet users have a Facebook profile and use it to look for information and communicate with others. Use this fact to improve your Taiwan website ranking!

 

  1. You write incredibly useful blog posts for Taiwan users, but do not promote them.

Keep in mind the fact that even if you follow all SEO rules regarding the content of your blog post, you will still need to promote it properly. You can forget about improving your Taiwan website ranking if you don’t build links around the main keyword(s) used on the page and if you don’t post said link on your Facebook page.

 

  1. You duplicate the content you publish. Instead of simply keeping a blog post on your blog, where it belongs, you copy it on your Taiwan website and on your Facebook page and everywhere else.

Google’s algorithm is designed to improve the experience of Taiwan internet users by offering them immediate access to websites that will truly help them with their search queries. If you duplicate your content, the search engine will immediately take action against your Taiwan website.

 

  1. You focus on publishing as much content as possible, so you write a sentence here, copy a paragraph there and in 30 seconds, you have your new article or blog post.

Most probably, you have heard somewhere that one of the best SEO practices involves publishing fresh content often. When talking about content that can truly improve your Taiwan website ranking, you have to combine quality writing with proper keyword density and add them to the mix. Yes, you need to publish content often, but you have to make sure that it’s informative and well written. If not, it will affect your ranking.

 

  1. You do everything possible to increase the traffic on your website, but don’t analyse the performance of your SEO strategies.

You are just happy that your Taiwan website gets a lot of traffic. If you don’t opt for conversion tracking for the keywords that you use, you will not know what works and what doesn’t. In the end, you will put in too much effort without even realizing it. By taking a look at the conversion rate of each keyword, you will be able to optimize your SEO plan.

Don’t believe that SEO practices are the same for every business and will work on internet users from all over the world. Especially when you want to extend your business to the Taiwan market, you should make sure that you leave the improvement of your search engine ranking in the hands of Marketing-Taiwan, a team of digital marketing professionals that will customise the best SEO strategies to your advantage. We will deliver measurable results that last in time!

 

Top Factors that Influence Taiwanese Consumer Behaviour

Why Taiwan?

Taiwan is a country filled with opportunities, especially for entrepreneurs that want to expand their business to this rich market. Nonetheless, all decisions that are made towards this goal should be based on relevant information that can help you adjust your approach regarding Taiwanese consumers. The good news is that a recent study says 87% of Taiwanese consumers are more likely to shop online than go to regular stores.

You can access the online environment and use the tools available for your business to build and promote your brand through all the right channels. If you are looking for a minimal use of resources and gain maximum profit, a little bit of research regarding Taiwanese consumer behaviour and a well-thought inbound marketing plan will do the trick. Fortunately, Marketing-Taiwan understands the consumer behaviour of Taiwanese individuals and knows just how to elaborate your inbound marketing plan to reach all of your business goals.

Here are a few factors that you should check out before you decide on any marketing strategies for your Taiwan business:

1. Brand identity

What does this mean? Well, even though Taiwan is traditionally a country that based its economy on the manufacturing field, where marketing and the creation of brands were not priorities, the situation has changed. Nowadays, Taiwanese individuals want to identify themselves with the brand of a product. They want to believe that a particular product was specifically designed to match their needs. That’s why your brand should deliver this message.

2. Global trends

Interesting enough, globalization has offered Taiwanese consumers access to information, products and services that have helped them create their own sophisticated identity. So, if you already have a business and have been thinking about expanding it to the Taiwan business market, you may attract them with an approach that respects their cultural identity and that will allow them to follow modern trends from all over the world.

3. Educational information

Taiwanese consumers don’t like being bombarded with ads that don’t offer them any valuable information whatsoever. No matter how interesting your promotional materials are, you should focus on offering prospective customers useful information that can help them improve their life. By showing them that you care about their needs, Taiwanese individuals will become interested in the products and services that you have to offer.

4. User experience

Most businesses want to save as much money as possible, so some of them decide to cut costs when creating their website. However, your Taiwan website needs to offer Taiwanese users the opportunity to browse through pages and products with ease. You should also make sure that the ordering process requires only a few clicks. Keep the design of the site simple, yet attractive and don’t change it too often.

5. Brand engagement

It is not enough to build a brand that looks good on paper but that does not offer Taiwanese consumers the impression that their voices are heard. There a few easy ways in which you can engage with your target audience, especially with consumers that have something negative to say. Social media is one of the channels that can help you in this matter. Keep track of relevant conversations and respond to comments and messages.

6. Comfort

Besides the fact that there are product reviews available a simple click away, Taiwanese internet users have access to a larger variety of products and services that they can choose from. Make sure that your marketing team approaches your target audience through the channels that they use the most (Facebook, email and so on). It’s more comfortable for consumers this way because they don’t have to look for your products.

7. After purchase support/service

Obviously, you want to make sure that the website visitors that you have managed to turn into customers will become loyal to your brand. Well, you should know that it is not enough to offer them a quality product or your complete attention only until the transaction is completed. Taiwanese consumers need to know that they can count on your support even after they have invested in your products or services.

Taiwanese Consumer Behaviour

 

The moment you decide to take the first steps towards launching your business on the Taiwan market, you have to look for support. The best idea that you could have would be to look for a Taiwan based team of digital marketing experts that understand Taiwanese consumer behaviour and will help you not only set realistic business goals, but also reach them sooner rather than later. Marketing-Taiwan is here for your Taiwan business on an ongoing basis and will offer it the best conditions to evolve!

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3 Signs You Should Invest In building a Taiwanese Website

The fundamental of internet branding is to have a website. Digital marketing in Taiwan has no difference. If you’re selling online services or products and want to market it to Taiwan audience, having a Taiwanese website or Taiwanese translation version is an obvious move. But even if you don’t sell anything directly online, the Taiwanese website can help you build brand awareness of your business and the services that you offer.

Reasons for building Taiwanese website

  1. Taiwanese don’t read English.

    You need a Taiwan Traditional Chinese website because majority of Taiwanese can’t read English easily; for those who claim to know English and perhaps score high in English exams, they feel tired to read a lot of English too. Major reason is Traditional Chinese is very different to English, people here feel lazy to see entire website in a foreign language. However, you can leave a few English words on the site, that looks fashion and high quality to us! That sends exotic massage and can boost your brand awareness locally.

  2. Local search engine such as Google.com.tw

    Local Search engine optimization (SEO) is very important because it lets your potential clients find you and land to your website. As a small business owner and marketer, you need to let Google Taiwan know where you are located and what you have to offer so you’re not only showing up on Google search engine results pages (SERPs) now, but you’re showing up in front of the eyes of a very relevant Taiwanese audience.

  3. 85% Internet Penetration in Taiwan

    According to Taiwan Network Information Center, Taiwan possesses 85% internet penetration for entire Taiwan population. Among people aged 18 – 30, the penetration rate is 100%! This is definitely the sign to invest a local Taiwan website.

Now it all makes sense right? Be accessible to Taiwan local, localize your website or build a new Taiwan website, SEO it for local search engine. When your Taiwan customers are online 24/7, they expect to be able to interact with your business whenever and wherever they are online. Think local before you think big!