Taiwan is a country filled with opportunities, especially for entrepreneurs that want to expand their business to this rich market. Nonetheless, all decisions that are made towards this goal should be based on relevant information that can help you adjust your approach regarding Taiwanese consumers. The good news is that a recent study says 87% of Taiwanese consumers are more likely to shop online than go to regular stores.
You can access the online environment and use the tools available for your business to build and promote your brand through all the right channels. If you are looking for a minimal use of resources and gain maximum profit, a little bit of research regarding Taiwanese consumer behaviour and a well-thought inbound marketing plan will do the trick. Fortunately, Marketing-Taiwan understands the consumer behaviour of Taiwanese individuals and knows just how to elaborate your inbound marketing plan to reach all of your business goals.
Here are a few factors that you should check out before you decide on any marketing strategies for your Taiwan business:
1. Brand identity
What does this mean? Well, even though Taiwan is traditionally a country that based its economy on the manufacturing field, where marketing and the creation of brands were not priorities, the situation has changed. Nowadays, Taiwanese individuals want to identify themselves with the brand of a product. They want to believe that a particular product was specifically designed to match their needs. That’s why your brand should deliver this message.
2. Global trends
Interesting enough, globalization has offered Taiwanese consumers access to information, products and services that have helped them create their own sophisticated identity. So, if you already have a business and have been thinking about expanding it to the Taiwan business market, you may attract them with an approach that respects their cultural identity and that will allow them to follow modern trends from all over the world.
3. Educational information
Taiwanese consumers don’t like being bombarded with ads that don’t offer them any valuable information whatsoever. No matter how interesting your promotional materials are, you should focus on offering prospective customers useful information that can help them improve their life. By showing them that you care about their needs, Taiwanese individuals will become interested in the products and services that you have to offer.
4. User experience
Most businesses want to save as much money as possible, so some of them decide to cut costs when creating their website. However, your Taiwan website needs to offer Taiwanese users the opportunity to browse through pages and products with ease. You should also make sure that the ordering process requires only a few clicks. Keep the design of the site simple, yet attractive and don’t change it too often.
5. Brand engagement
It is not enough to build a brand that looks good on paper but that does not offer Taiwanese consumers the impression that their voices are heard. There a few easy ways in which you can engage with your target audience, especially with consumers that have something negative to say. Social media is one of the channels that can help you in this matter. Keep track of relevant conversations and respond to comments and messages.
Besides the fact that there are product reviews available a simple click away, Taiwanese internet users have access to a larger variety of products and services that they can choose from. Make sure that your marketing team approaches your target audience through the channels that they use the most (Facebook, email and so on). It’s more comfortable for consumers this way because they don’t have to look for your products.
7. After purchase support/service
Obviously, you want to make sure that the website visitors that you have managed to turn into customers will become loyal to your brand. Well, you should know that it is not enough to offer them a quality product or your complete attention only until the transaction is completed. Taiwanese consumers need to know that they can count on your support even after they have invested in your products or services.
The moment you decide to take the first steps towards launching your business on the Taiwan market, you have to look for support. The best idea that you could have would be to look for a Taiwan based team of digital marketing experts that understand Taiwanese consumer behaviour and will help you not only set realistic business goals, but also reach them sooner rather than later. Marketing-Taiwan is here for your Taiwan business on an ongoing basis and will offer it the best conditions to evolve!